PSA launches all-in-one car sharing app Free2Move
PSA Group (Peugeot-Citroën) has launched in France and Spain its new app Free2Move, grouping multiple car-sharing services in one app. Already launched six month ago in Germany, UK, Sweden and Austria, Free2Move is an app for iOS or Android that allows its users to identify and book a car-sharing vehicle nearby.
In France, it will use services from urban car sharing (Autolib, Zipcar, Communauto, etc), private car sharing services (Drivy and Lookicar) and private car sharing available in airports and train stations by TravelCar. In Paris, more than 10.000 cars are available to Free2Move users. PSA says its willing to cooperate with whoever is interested, even with competing car manufacturers offering similar services. This is the case in Madrid for instance, where Free2Move includes the offerings of Daimlers’ Car2Go.
“The point of Free2Move is to be able to visualize and book vehicles that are offered by different service providers in one single app,” explains Christian Séré-Annichini, car-share responsible for PSA. In France, it is not yet possible to plan a journey with a shared car without registering your credit card on all different services, but the objective is to create a full service integration with only one subscription, like in Germany.
For the user, Free2Move is free and PSA gets paid by its partners depending on the success of their app and the use rate. “We offer a visibility and an access to users that they couldn’t attain without us”, he adds. This development could even help PSA’s sales. “If we can sell some cars in the process, why not, but it isn’t the priority. The objective is to make the app a success”, ends Christian.
Six months after the launch, Free2Move counts 250.000 users across Europe and the app has been downloaded 150.000 times in Germany. The ambition is to make the service grow as fast as possible without staying on car-sharing only. In Germany, sharing systems for scooters of even bicycles are already integrated in the app.