Daimler steps into geolocation start-up what3words
German car maker Daimler has taken a 10% share in the British geolocation start-up what3words. The technology that uses three common language words to define any location in the world by a 3 by 3 metre square, will be implemented into the new Mercedes-Benz cars this year.
In September Daimler already announced it would implement what3words in its cars in the future. By stepping into the company’s capital, Daimler confirms its believe in the rather alternative way of marking a geographical position and says it will work even closer together in the future.
57 trillion squares
In the what3words system, the globe is divided in 57 trillion squares of 3 by 3 metres, with each square attributed a unique 3 word common language combination. In total 25.000 plain English words are used worldwide. These three words are easier to remember than coordinates used by most navigation systems today.
For instance, a phrase like “navigate to what3words staples.system.habit” spoken out loudly to the car’s navigation system will guide you exactly to a 3 by 3 metre spot at the entrance of the Mercedes-Benz client center in the Käsbrünnelstraße in Sindelfingen, Germany. Or “quit.promoted.lawn” will bring you to the front door of the Brussels Motor Show at the Heysel these days.
Places without postal address
The unique advantage of the system is that each 3 metre square in the most remote and uninhabited outskirts of the world can be identified instantly, using a special app containing a 10 megabit database on a smart phone. So it might be used to locate people and places without a postal address.
Land Rover for instance integrates what3words in its off-road navigation app ARDHI, enabling users to share the most remote routes.