Holland wants to seduce Elon Musk on billboards
The provinces of Groningen, Friesland and Drenthe (Netherlands) want to persuade Elon Musk to build his planned mega-factory in the northern part of the country. “A match made in heaven”, they call it and they use rather extraordinary means to convince him: with billboards.
To give their ambitious plans the necessary publicity they planted remarkable billboards in the American cities Santa Barbara and Palo Alto with the unmistakable message on one of them: ‘Got 20.000 electric cars? Let’s do business. Call us’. The second billboard had a message about five million solar panels. Both messages were clearly meant to appeal to Elon Musk.
“The northern part of the Netherlands is the greenest region of the country”, says Stef van der Ziel, leader of the TopDutch campaign, an initiative of a group of politicians from the three provinces and some employers. By bringing the mega plant to the Netherlands they want to give the region a boost.
When asked whether they would like to work for Tesla, more than 3.000 young potential candidates gave themselves up. Also some local companies seemed to like the idea and even 75 of them, good for 20.000 cars, were willing to replace their fleet by Tesla models if the plant would come over to the Netherlands.
Since the announcement of Elon Musk planning to build a second mega factory, companies and authorities started dreaming aloud, also in Flanders (Belgium). Whether or not the plant will ever be a fact, is still the question because the American Tesla factory is not doing great at all. Last year the company made a 619 million dollar loss during the third quarter and this quarter it will be in the (deep) red too.