D’Ieteren buys Bourgoo in Knokke-Heist
Belgian car importer D’Ieteren (VW Group) continues to buy dealerships. Now it has bought the Bourgoo Audi/Bentley dealership in Knokke-Heist (eastern part of the Belgian coast).
It’s been a while already that VW importer D’Ieteren is restructuring its distribution network, sometimes buying some of its privately owned dealerships. Recently it bought the Bruynseels family business in Brussels and Don Bosco south of the capital, now it has purchased Bourgoo NV at the Natiënlaan 111 in the fashionable coastal municipality of Knokke-Heist.
The Bourgoo brothers
The Bourgoo NV dealership has until now been run by the brothers David and Filip Bourgoo, forever standing to defend the Audi colors but also very busy in the posh Knokke community, for example by organizing the still expanding Zoute Grand Prix, the key car/vintage car event of the late summer at the Belgian coast.
A particular point of the deal is that D’Ieteren not only bought the exploitation of the dealership but really everything, walls and grounds included. “This gives us the opportunity to guarantee the survival of this strategic Audi/Bentley dealership on the long term but also to acquire a nice piece of property, very well situated”, commented a source at D’Ieteren Immo, the real estate branch of D’Ieteren.
Notorious clients of the dealership don’t have to worry anymore whether their distinctive Bentleys can still be looked after, close to their coastal (second) home instead of feeling compelled to go for service at the importer’s Bentley headquarters in the south-west of Brussels.