Bank rewards pupils who go to school on foot or by bicycle
Belgian bank Belfius has developed a digital reward system that encourages students from municipal schools to come to school on foot or by bicycle. The collected coins can be used as a means of payment at the fair, in the swimming pool or with local partners.
The mobility platform, that uses block chain technology, was developed by IT company, Flow Pilots and The Studio, the innovation lab of Belfius, a bank owned by the Belgian government.
With the system the municipalities want to encourage children to make a concrete contribution to better mobility and better quality in the school environment. Via a dashboard, municipalities and schools receive an overview of the number of participants, the CO2 savings, the kilometres travelled…
30 tons of CO2 emissions
Belfius found the inspiration for the initiative at the municipality of Bonheiden. There, pupils were encouraged with real ‘ducats’ (1 ducat is 1 euro) to do something about their ecological footprint. The campaign was a great success: the number of pupils cycling or walking to school rose from 12% to 62%. In one year more than 146.000 kilometres were covered on foot or by bicycle and almost 30 tons of CO2 emissions could be prevented.
To be clear: Bonheiden, near Mechelen, is a small rural municipality with 14.800 inhabitants and has a network of bicycle-friendly streets.
Sensor for bicycle or school bag
The campaign was then digitized: when students register, they receive a sensor for their bicycle or school bag. This sensor is detected when a child comes to school on a bicycle or on foot.
With an app, the pupils consult their points balance and can also pay products at participating companies. Children without a smartphone receive a card.