PSA’s first new generation electric car is a DS
On Thursday 13th of September, PSA revealed its first electric car of the new generation: the DS 3 Crossback. It will be launched simultaneously with the expected ICE (internal combustion) engines and as a fully electric vehicle. A hybrid version (no plug-in) will follow later.
Four years ago, PSA created a third brand in its portfolio. There are now five brands with the acquisition of Opel/Vauxhall last year. DS has to attack the premium brands with an original ‘French’ style of car conception, focused on innovation and ‘French luxury’.
Electrification at the heart
“We are putting electrification at the heart of our company”, says Yves Bonnefont, CEO of DS. It is now clear that the DS brand has to play the part of innovator in the PSA Group in many fields but especially in electrification.
That’s why the first electric car of the new generation – there was already an electric Peugeot 106 and a Mitsubishi i-Miev clone with Peugeot badge – will be a DS and the first plug-in hybrid (a DS 7 Crossback variant) as well.
New platform, SUV style
PSA has developed a new platform called ‘CMP’ that will expand throughout the whole group. It is new, modular and also multi-energy, which means it can easily accept an electric infrastructure.
The group has chosen to introduce the electric variant on the successor of the small 3-door DS 3 (still from the Citroën era) which has now become a very compact 5-door cross-over, SUV-style.
All electrified DS cars will have the E-Tense addition in their name. DS 3 Crossback E-Tense has a 100 kW electric motor, delivering 260 Nm of torque, getting its energy from a 50 kWh battery stack and performing 8,7 seconds in the acceleration to 100 km/h.
It has a heat pump to control battery temperature and save energy on heating and cooling and has a range of +300 km, according to the new WLTP cycle. A special wallbox is available to charge at home in 5 hours, quick-charging at a public charging station will take 30 minutes for a 80% battery fill-up.
“The role of a premium brand is to introduce new technologies on the market”, adds Bonnefont. Apart from the electrification, the DS 3 Crossback brings innovative technologies into the B segment: Matrix LED-lights with automated functions, level 2 autonomous driving, flush door handles, etc.
“We are creating a new brand”, concludes Bonnefont, “and we know that this can take up to 20 years to achieve. What’s interesting for us, is laying the fundamentals for a higher market portfolio, which will finally count 6 different models.”