T&E: ‘four EU citizens out of ten ready for electric car’
After having conducted a survey with 4.500 people in nine EU countries, NGO Transport & Environment (T&E) noticed that four out of ten are considering an electric car for their next purchase. Nearly two out of three EU citizens believe that car makers don’t promote their EV or PHEV enough, while eight out of ten think that governments should offer more incentives.
In a recent study conducted by the Ipsos Mori bureau of survey for the NGO Transport & Environment, 4.500 Europeans from nine countries (Belgium, France, Germany, UK, Hungary, Italy, Poland, Spain and Sweden) were asked if they are ready to buy an electric vehicle.
4 out of 10
On average in the nine countries, it turns out that 40% of interrogated Europeans are ready to go electric for their next vehicle or are at least considering it. Italy and Spain lead the way while France and Germany still lag behind. For Belgium, one out of four says their next car will probably be electric or hybrid.
“The major part of car makers estimates that EVs will make out around 20 to 25% of car sales in 2025”, explains T&E, “while already 5 to 12% of consumers say they are ready to make the switch today. Our study shows a more important demand if prices are reduced and production increased.”
Not enough promotion
For many of the interrogated Europeans, car makers and authorities aren’t doing enough to promote electric or hybrid systems. Nearly two EU citizens out of three (3 out of 4 in Belgium) estimate that manufacturers could do more on marketing, price and products. “Industry only invests 3% of its means into EV or PHEV marketing”, explains T&E.
For the 4.500 people interrogated, the major setback to the electric car is the price (2/3 in Belgium) while the second obstacle is the lack of a charging points. “Yet the major part of electric cars are charged at home or at the office,” adds T&E. “The EU’s public charging network is only used for 5% of all charges.” The EV short range is only a hurdle for 12% of interrogated people.
‘9/10 asking for more incentives’
With the price cited as the most important barrier to EV purchase, EU citizens (8/10) are asking for more government incentives to make electric cars more accessible. In Belgium, nine out of ten are thinking the same way.
T&E and the major part of interrogated EU citizens think that car manufacturers should intensify their effort to produce less polluting vehicles.
“Nine out of ten Europeans are asking car makers to increase their vehicle’s efficiency”, ends T&E. Respondents were also asked about the increase of fuel taxes to encourage the change. Only 35% of EU citizens and 37% of Belgians support this measure.