Lidl delivers groceries at home by bike in Ghent
A first for the city of Ghent: residents who order their groceries online from the supermarket chain, Lidl, receive their order within two hours by bicycle. In this way, the store chain responds to the radical circulation plan that keeps car traffic out of the city centre.
400 fresh products
Ghent residents living within a radius of 3,75 kilometres from the Korenmarkt have the choice between 400 fresh Lidl products that they can order online. “With this initiative we want to help families and students in Ghent to save time”, says Isabelle Colbrandt, spokeswoman for Lidl. “Because of our busy lifestyle, it is not always easy to get your groceries shopping planned in between.”
Partner, Cargo Velo, does the deliveries by bike. Lidl delivers the order in refrigerated, paper recyclable bags. Those who do their shopping via ‘Lidl Simple’, pay as much as in the store. From 25 euro, delivery is free. If you buy less, you pay 2,99 euro for service costs.
In this way Lidl is cleverly responding to the Ghent circulation plan, which blocks through traffic from the city, although it’s not unique because a local shop in Boortmeerbeek had already experimented with it before.
“We are happy that supermarket chains are now also following our logic of the cycling city”, says Filip Watteeuw (Groen), alderman of mobility in Ghent. “I hope that others from the sector will follow soon.”
It is a pilot project: the web shop will be available until February 2019. “We are still looking at whether we can extend the initiative to other cities”, says Lidl. According to the newspaper De Tijd, also competitor Colruyt is breeding on similar plans.