2018 was growth year for car sharing companies
2018 was a great year for car sharing companies like Cambio, Zipcar and DriveNow with growth up to 12%, The number of users keeps going up thanks to the flexibility of the concept.
Market leader and forerunner, Cambio, already has more than 35.000 users and about 1.300 cars. Most recent figures showed an increase of 12% compared to statistics of 2017. Its two competitors – DriveNow and Zipcar – with 310 and 250 cars respectively, also confirmed their results doubled. In the meantime, DriveNow has 30.000 users. Zipcar didn’t want to reveal numbers.
An explanation for the success of the car sharing formula is to be found in the congestion in cities, the cost of a car and the growing concern for the environment. However, according to Frédéric Van Malleghem, CEO of Cambio, there is another important factor.
“People born after 1990 actually don’t have that strong urge to own a car or other materialist things”, he explains. “They don’t buy compact discs anymore, they prefer streaming. They’re more used to sharing things, even the place where they live, so car sharing fits perfectly well in their way of living. There is, of course, the geographic aspect also: it is much more complicated to share a car when living in a rural area.”
According to DriveNow and Zipcar, there is another reason for their success: in contrast with Cambio, their fleet is free-floating. So, after the ride, users can leave their cars anywhere they like in Brussels, which is making the car sharing formula much more user-friendly, says Christian Lambert, responsible for the DriveNow car fleet.
Apparently, the market is not too small for further development, as some users already have several accounts and use the different cars in combination with public transport. “We notice there’s a real change of mentality”, confirms Van Malleghem. “More and more companies are using shared cars too, as an alternative to the traditional company cars that are causing traffic congestion in the cities.”