Ginion believes in the old-timer business
Car importer and dealer Ginion has just bought rally organizer Master Switch and has become certified BMW Classic specialist for the Benelux. CEO Stéphane Sertang thinks that the passion for old-timers and the leisure of using them will even prosper in the near future.
Car dealer (BMW, Mini, Ferrari,…) and importer (Rolls-Royce, McLaren, Pininfarina) Ginion has a yearly turnover of 180 million euro and already 10 million of this is realised in the old-timer business. Ginion obtained before already the same extremely coveted certification for restoring Ferrari’s.
Old-timer owners not only like to have them or look at them, they certainly want to drive them. The rally organizer Master Switch was created in 2000 by Jacques Bruyns to fulfill certain needs of these car lovers and the company has now been taken over by Ginion.
“The idea is to organize events, as well on circuits as on the road, and having regularity competitions. Jacques Bruyns will stay in the company and will continue to work and use his experience”, says Stéphane Sertang. The company has a yearly turnover of 500.000 euro for the moment, Sertang wants to increase this to 800.000 euro.
50 events and 120 rallies
Since its creation Master Switch has already organized 50 events on a circuit and 120 rallies in Belgium and abroad. “The car is part of our heritage, we have to keep it alive”, Sertang continues, “and the best way to do that is to use it as many times as possible.”
“A platform like Master Switch can become a lifestyle event company and that way we want to create a sort of ecosystem around the classic car, a real way of life”, Sertang concludes. “Of course we can simultaneously show our classic cars so that a potential buyer knows they’re eligible for participation in prestigious rallies or ‘Concours d’Elegance’.”