BMW and Daimler invest one billion in joint mobility services
On Friday German car makers BMW and Daimler announced an investment of one billion euro in their merged mobility services.
Actually it concerns five joint ventures: Reach Now (mobility services), Charge Now (charging of EVs), Free Now (taxi ride-hailing), Park Now (parking) and the fusion of DriveNow and Car2GO, named Share Now for car sharing.
In December of last year both companies got the final approval of the US antitrust authorities, as the last one awaited for the ‘merger’. One that few envisioned between both ‘sworn competitor’ of the German premium car market.
Pooling our strengths
Dieter Zetsche, chairman of Daimler and CEO of Mercedes-Benz, says in a press release: “We are now taking the next strategic step. We are pooling the strength and expertise of 14 successful brands.”
“We are creating a leading global game changer. The 60 million customers we already have today will benefit from a seamlessly integrated, sustainable ecosystem of car sharing, ride-hailing, parking, charging and multi-modal transport services”, adds Harald Krüger, chairman of BMW.
Single mobility service portfolio
“We have a clear vision: these five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously and interconnect with the other modes of transport.”
Reach Now gives through a number of apps today access for 6,7 million customers to a multi-modal mobility platform. With the future apps it will be possible to find, book and pay services from ride-hailing to bike rental with a few clicks on the smartphone.
Word’s fastest growing charging network
Charge Now offers access to over 100.000 charging stations in 25 countries. It also can offer white-labeled solutions to fleet owners and other providers. Its network is one of the world’s fastest growing networks with over 250 charge point operators (CPOs).
Park Now, as the name states, lets you find a free parking spot at any time. Users can make reservations and the service gives ticketless access to public parking garages and cashless parking elsewhere.
According to Park Now, 30% of kilometres driven in cities today are cars looking for a parking space. The service, available in 1.100 cities worldwide, reaches some 30 million customers.
Ride-hailing to e-scooters
Free Now is the ride-hailing taxi and rented cars with driver service. It also provides rental of e-scooters. It claims to be Europe’s and Latin America’s largest ride-hailing service with 21 million customers.
Share Now, at last, is the merger of car sharing companies, DriveNow (BMW) and Car2Go (Daimler). In total it consists of a shared car fleet of 20.000 cars in 31 cities worldwide.