Mercedes rolls out EQ dealer network in the Benelux
Mercedes-Benz Cars is now deploying a whole dealer network specialized in electrified cars launched under the EQ (Electric Intelligence) label. In all, 65 selling points will comply with the Mercedes-Benz’ expectations.
These include the selling, maintaining and repairing of electrical vehicles under the EQ badge. Mercedes wants the (new) EQ clients to have the same advice and service its other clients with ‘normal’ cars are entitled to at the moment.
All followed intensive training sessions, not only about the products itself but also about (future) energy and charging solutions. Finally 34 Belgian, 30 Dutch and 1 Luxembourg dealer can call themselves experts in electro-mobility.
The other dealers will serve as service-points for their clients and will take the EQ vehicles themselves to EQ dealers. By doing so, the client always stays in contact with his own familiar dealership.
In 2022 the total portfolio of Mercedes-Benz Cars will be electrified. Clients will have a choice in every segment, from the compact Smart to the big Mercedes SUV. In total there will be 130 electric variations, from mild hybrids (EQ Boost) over plug-ins (EQ Power) to full electric.
EQ is an essential part of Mercedes’ CASE strategy for future mobility. CASE stands for Connected, Autonomous, Shared and Electric. Mother company Daimler expects that electrified models will already have a 15 to 25% share of all sales in 2025.
Together with Engie
At the same time, Benelux-level Mercedes-Benz has started a partnership with energy company, Engie, to use their EVBox charging stations. “Thanks to Engie we can offer our clients a so-called one-stop shopping total service for charging infrastructure”, says Maarten van den Oetelaar from MB Belux.
EVBox is world market leader in charging infrastructure and has 75.000 charging points in over 55 countries in the world. Since 2017 EVBox is part of Engie and last year EVBox took over EVTronic, a manufacturer of fast charging stations.
With EVBox Engie proposes several charging options. At home, with a wall box going up to 22 kW per hour charging capacity. At work, with charging stations going from 22 kW (AC) to fast chargers of 250 kW (DC).
Regarding public charging points EVBox already offers a 98% coverage of the Benelux territory. The big asset of this collaboration is that in all cases there’s a connected, intelligent way of proceeding. An example is split billing: a client with a company car can charge at home or in public, the bill is automatically send to the employer.