Brussels joins battle against ‘car solism’
The Brussels government launches a campaign to increase the awareness of ‘car solism,’ or the extensive use of cars with only one person aboard. On the occasion of the World’s Environment Day on June 5th, the government wants to make people think about their mobility in and around Brussels.
The campaign is the result of a constructive dialogue between the Brussels’ government and BECI (Brussels Entreprises Commerce and Industry), with the support of the Brussels Economic and Social Committee. The communication explains that ‘car solism’ causes traffic congestion, which is annoying car drivers but also hurts the Brussels’ economy and air quality.
In a second phase, companies, together with Brussels’ employer’s organization, BECI, will be pushed in a playful way to test alternatives for the passenger car with the ‘Mobility Passport,’ developed by MaestroMobile. This tool is intended to make as many people as possible try any other means of transport or mobility solution. Participants can use a toolbox with the complete existing offer, and they can also get reduction codes to try out several mobility services for free.
Minister-President Rudi Vervoort emphasizes “the innovative character of the initiative.” “I hope that local authorities and the private sector can meet halfway to find smoother mobility for Brussels citizens and the Brussels economy.”