Jaguar Land Rover to produce electric vehicles in UK
Jaguar Land Rover (JLR) has revealed plans to manufacture a range of new electrified vehicles in its manufacturing plant in Castle Bromwich, UK. The announcement is the next significant step in delivering on the company’s commitment to offering customers electrified options for all new Jaguar and Land Rover models from 2020 onward.
“The future of mobility is electric,” says Ralph Speth, CEO of JLR. “As a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.”
“We are co-locating our electric vehicle manufacturer, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands,” he continued.
The news was confirmed to workers at Castle Bromwich, as the production of the current XJ came to an end. The new all-electric model will be created by the same team of designers, and product development specialists responsible for the I-Pace, Jaguar’s first fully electric car.
Today’s announcement safeguards several thousands of jobs in the UK. It is the next stage in the execution of Jaguar Land Rover’s electrification strategy. In January, the company confirmed plans to bring battery and Electric Drive Unit (EDU) assembly to the Midlands.
There will be a new Battery Assembly Center at Hams Hall, operational in 2020, with an installed capacity of 150.000 units. The Wolverhampton Engine Manufacturing Center (EMC) will be the home of Jaguar Land Rover’s global EDU production.
Lately, JLR has also concluded a collaboration deal with the German manufacturer, BMW, on Electric Drive Units. Especially the Land Rover part of the company has a severe backlog compared to other manufacturers regarding electrification.
Call on government
As Jaguar Land Rover today makes its commitment to electric car manufacturing in the UK, it calls on the government and industry to work together to bring giga-scale battery production to the country.
This builds on the UK Battery Industrialisation Center and the government’s Faraday Challenge, essential for next-generation battery technology to create smaller, denser, cheaper batteries.
The new Jaguar Land Rover plans, involving hundreds of millions of British pounds of investments in the UK, are warmly welcomed in Great Britain. For once, it is positive news in the wake of the Brexit decision, endangering many car-related jobs.
Also, Jaguar Land Rover has repeatedly warned for the disastrous influence of the Brexit decision on the British motor industry as a whole and its future in the UK. The political pressure has been very high to keep the production of future (electric) JLR products in the UK.