Takeaway.com to take over Just Eat
The company spent its money on developing websites and apps, taking over competitors, like the German company Lieferando and advertising. Hungry people go to the first website that comes to mind, according to Groen, so the company spent a total of 127,8 million euros on advertising last year.
Belgians spent 135,8 million euros on Takeaway.com, twice as much as the year before. Takeaway.com’s commission was 19,9 million euros. In Belgium, the company is not in profit yet. Euro wide, the company made a loss of 14 million euros, three times better than the year before.
Takeaway.com invests all of its earnings in its growth. Turnover rose 42% to 230 million euros. The sector is worth about 14,6 billion euros this year but will grow to 21,5 billion in 2023, according to Statista. Competition is fierce, with Uber Eats and Deliveroo trying to take a piece of the market. Deliveroo is now backed by Amazon.
Takeaway.com wants to be the go-to company. Last year, it took over the German branch of Delivery Hero and now the British company Just Eat. Groen says there can be only one leader in each country. The number two has to spend too much on advertising and will never catch up.
While Takeaway.com used to be just an ordering website, it now also has its own deliverers, like Uber Eats and Deliveroo. Meanwhile, Uber Eats is experimenting with new forms of deliveries.