With the Ocean, an electric SUV and through innovative sales schemes, Fisker Inc. wants to be an important mobility provider in the future (as of 2022) /Fisker Inc.
California-based Fisker Inc., the manufacturer of eco-friendly electric vehicles, has opened reservations for the Fisker Ocean, an electric luxury SUV arriving in 2022. It will feature ‘a new owner experience’ as it would be available starting at 379 dollars a month and drivers can decide how long they want to keep it.
Reservations can be made through the website or a native mobile app (available on App Store and Google Play Store). They are set at 250 dollars per vehicle and are fully refundable. The Fisker app features an innovative customer experience, from a flexible lease program, maintenance, and repair on demand, insurance purchase to easy finance options.
Overall, customers will be introduced to a different brand experience via Fisker’s mobile app platform, which may, in the future, also include mobility options like green ride-hailing, carpooling, and vehicle sharing.
E-mobility service provider
“Our mission is to become the number one e-mobility service provider, featuring most desirable and sustainable vehicles while shaking up the old automotive industry model – from the way a customer attains a vehicle, chooses affordable insurance, services a vehicle to the overall mobility experience,” said Henrik Fisker, chairman and CEO of Fisker Inc.
“People around the globe will be able to obtain the Fisker Ocean, starting at 379 dollars per month via our mobile app in 2022. We created five easy-to-choose option packages for Fisker Ocean that will be available to our reservation holders closer to the end of 2020.”
“This removes the complexity of option configurators and allows Fisker to offer more unique experiences for less money. Customers will be able to see the vehicles and option packages when we begin rolling out our experience centers in shopping districts and airports, as well as book test drives through our app closer to the start of production.”
The ‘Fisker Experience’
When a reservation is placed, exclusive new teaser images of the Fisker Ocean are revealed in advance of the vehicle’s public unveiling in January. Customers will be able to see the vehicles and option packages at select Fisker experience centers in 2020 – as well as schedule test drives through their mobile app in 2021.
Drivers get to decide how long to keep their Fisker Ocean. As an industry first, a customer can return the vehicle in one month, eight months, 22 months, or several years. No long-term contracts, with 30.000 miles per year included.
Insurance quotes for drivers attaining the Fisker Ocean are projected to be significantly lower than other vehicles due to a unique and proprietary low cost of service and maintenance model.
Fisker customers will never have to take their vehicles to service on their own, as Fisker will pick up and return vehicles when maintenance is required, or service is requested – signaled by the onboard system or through the mobile app.
Key features
Key features of the car include a full-length solar roof, supporting the car’s electric power source. Fully recycled carpeting (from abandoned fishing net waste) and a vegan interior are also featured, while customers can prefer an eco-suede interior from recycled polyester fibers.
The whole production cycle aims at eco-sustainability, and Fisker will also utilize discarded rubber waste generated during tire manufacturing. The all-electric SUV will come standard with a range of 250 to 300 miles (400 to 500 km), depending on driving conditions. The electric power source is an 80 kWh lithium-ion battery pack.
When and how?
Fisker will sell a very limited number of vehicles in response to numerous global customer requests for a purchase option. The full sale price of the Fisker Ocean will be announced in January 2020. The 250 dollars reservation may also be applied to the purchase of the vehicle.
Fisker wants to skip the standard automotive process of making a show car – and will instead reveal a fully running production-intent prototype sitting on the completely engineered platform in early January 2020. The exact unveiling details will be announced in December 2019.
The Fisker Ocean is targeted to begin production at the end of 2021 – with the first high-volume deliveries projected for 2022.
Driven by a vision of a clean future for all, Fisker is engaged in intensive research and development around next-generation electrification technologies, including the patent-pending Fisker Flexible Solid-State Battery.
Short history
In a former life, Danish Henrik Fisker was first a car designer (the wonderful BMW Z8 and Aston Martin DB9 are from his hand) and later ( in 2007) entrepreneur of his own car company, Fisker Automotive, producing the Fisker Karma.
This plug-in hybrid still looks strikingly good, but its production had to cease in 2012, with about 2.450 Karma models built, due to the bankruptcy of its battery supplier. Fisker Automotive’s assets were purchased by the Chinese Wanxiang Group, which renamed it in Karma Automotive.
Henrik Fisker retained the Fisker brand and created Fisker Inc. in 2016, with his daughter Geeta as president and CFO. Fisker Inc. is developing the EMotion, an all-electric sedan that will have a 400-mile electric range, an autonomous, all-electric shuttle called the Orbit, and now a more mass-market electric vehicle SUV called the Ocean.
In addition to designing and developing electric vehicles, Fisker Inc. has filed patents about solid-state battery technology for use in automotive, consumer electronics, and other industries.
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