Brussels Motor Show promotes all kinds of mobility
Cars and motorcycles are still the core business of the coming Brussels Motor Show (10 to 19 January 2020 at Brussels Expo), but the organizers are increasing the attention for other mobility solutions. At the same time, protesters of an amalgam of organizations promoting durable mobility, were protesting outside against the glorification of the car at the show.
For many Belgians, the Brussels Motor Show in January is a beacon. No wonder that, proportionally, it’s one of the most successful still in operation. And now that it’s freed of the ‘competition’ of the Detroit motor show, it spreads its wings.
There will be a lot of world and European premieres at the show, and it certainly is a sign of health in these times that almost every car manufacturer is present. This has a lot to do with the fact that the average Belgian still sees January as the month he has to think of a possible new car or bike.
For a long time, the Brussels Motor Show has been considered as ‘just a selling fair’ and not a real motor show. Now, times have changed, and the fact that Brussels has always mixed show and business has become one of its strong points and a guarantee for further existence.
Nevertheless, the organizers behind the show, manufacturers association Febiac, is well aware of changing times. It will place alternative mobility now in the center of attention at the show and has asked consumer organizations to be present to help the customer in its (difficult) mobility choices.
Within Febiac, an app has also been created for people who want to know which mobility solutions suit their needs best. AskLee analyses the personal mobility profile of its user and makes suggestions accordingly.
The Motor Show is also attaching some importance to the shortage of skilled people in the car business and puts the job possibilities in the spotlight. On the other hand, real car enthusiasts will again be able to marvel at a bunch of very exotic cars in a special hall, called ‘Dream cars’.
The organizers hope to reiterate the excellent performance of the last ‘big’ show in 2018 – Brussels Motor Show has an alternation of a big show for all vehicles and a smaller one for specific car types and commercial vehicles – when 542.000 people visited the Show. But they’re a little bit anxious that protesters could perturb the proceedings.
While Febiac is slowly moving to other kinds of mobility, this is undoubtedly not fast enough for different alternative mobility organizations. On Thursday, at the presentation of the Motor Show, they were demonstrating outside to claim a prohibition on car publicity, especially the one for SUVs.
We have already seen several protest movements against this trendy sort of cars lately, for example, at the IAA Frankfurt Motor Show in September. Also, in Brussels, they fear disturbances. Febiac insists that all points of view are welcome and can be ventilated, as long as they don’t interfere with other convictions or endanger the security of other people.