Peugeot CEO: ‘Peugeot will comply in CO2 norm from Day One’
Jean-Philippe Imparato, CEO of Peugeot and visiting the Brussels Motor Show on Thursday, is clear. “We will be ready for the stringent EU emission regulations from Day One. And that doesn’t mean Peugeot cars won’t be attractive anymore, on the contrary.”
The automotive sector is under pressure in Europe. The average CO2 emissions for every manufacturer at the end of this year are causing headaches in many headquarters. But not so for PSA or Peugeot. The French carmaker is ready to take measures to avoid paying the huge fines implied.
“To do so, you have to manage your stock of cars, and be sure of a certain volume in alternative propulsions, at the condition you can offer them, of course. We comply with all these conditions.”
Brussels Motor Show
“For us, the Brussels Motor Show is a first important test, a sort of marker, of how it’s going to be the following year. The next clue you have is how the British market is doing in March.”
If we can sell 7% of electrified vehicles this year, we’re doing fine. At the moment, we see a demand of 11% in Belgium, and even 15% for electric 2008. Furthermore, we see that the conversion rate (to convince people to go electric) for 208 is 38% at the moment. There are the early adopters, of course, but if we can stay at 15-20%, we can feel comfortable.”
“The infrastructure will play a key role here. We are offering the charging infrastructure at home, but the public infrastructure has to follow as well.”
“The energy transition we’re facing now is one of the biggest turnarounds in the 100+ history of the automobile. But there are other challenges coming: the communication networks on 5G will also have their influence and the development of the autonomous car.”
“For Peugeot, 100% electrification is possible in a relatively short time, we are flexible enough in our production, but I have my doubts (and fears) about the suppliers. They will have to change even more, and not all are ready for it.”
“I’m not so anxious about the question if the customer will follow. He just needs the appropriate kind of incentives. Take our proposition to be able to use different Peugeots. We already offer buyers an electric 208 the use of a gasoline 3008 for several weeks in the year. We call it in French: ‘la semaine en EV, le week-end en thermique’ (during the week you drive EV, at the weekends you use ICE).
But all these financial and legislative concerns don’t mean that a car or a car brand doesn’t have to be attractive and drive well. “There is one thing on which I won’t concede anything, and that’s style. I’m ready to compromise on some technical issues, but the style has no impact on the price. It’s not more expensive to make beautiful cars instead of ugly ones,” concludes the CEO, looking lovingly at its new 208.”