GM is considering (re)launch of electric Hummer
Rumour has it that General Motors is considering taking this ultimate off-road vehicle back into production. With an electric motor, it’s true, but still far from energy-efficient.
The Hummer made its debut during the first Iraq war, and also remained an armored menace when it was introduced on the road in 1992. When gasoline prices rose in 2008, Americans’ love of energy guzzlers cooled, and GM stopped production.
The self-satisfaction of GM, Chrysler, and Ford, fuelled by decades of dominance in the American market, soured them when the oil crisis broke out. Now it was up to the Japanese, who made small, high quality, efficient cars.
This e-Hummer is a child of its time, the rise of electric cars reflects the growing concern about climate change and is helped by attractive fiscal regimes. Moreover, in the European market, they have become a necessary tool for manufacturers to avoid fines when the average CO2 emissions of their fleet would exceed 95 grams per km.
Although an electric version of a mastodon seems ecological at first sight, such a car – and by extension, many large and heavy SUVs – is far from economical. A green car should consume little, regardless of the fuel or energy it uses. In that sense, lighter, more compact, and perhaps slightly less luxurious models are the way to go.