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BMW Head of Design: ‘Car sector is turned upside down’
Adrian van Hooydonk, Senior Vice President BMW Group, Design, at the IAA motor show in Frankfurt last September /dpa
For ten years now, Dutchman Adrian van Hooydonk leads the design department of the German premium car manufacturer BMW. He thinks the whole car sector is now ‘in a perfect storm’. “In our industry, everything is turned upside down.” “We have electrification, we have autonomous cars coming, and everything has to be done at the
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