BMW importer provides transport in Corona times
At the headquarters of the Belgian importers, many press and demo cars are at a standstill for the moment. BMW Belux and Mini Belux wanted to use them nevertheless, so it made the cars available to people battling the coronavirus or suffering from its economic consequences.
Mini Belux proposes the use of its temporarily unused fleet to Horeca companies that are suffering from the lockdown and can only deliver meals at home. Fifteen of them get hold of a Mini, driver included. To realize this, Mini Belux works together with Get Driven, one of the market leaders in Belgium, offering private chauffering.
As well the Mini cars as the drivers at Get Driven were practically at a standstill. So both companies joined forces and from the 7th of April onward, 15 Horeca companies can use a car with driver for 4 weeks. “Especially companies just outside the bigger cities that can’t use the services of Deliveroo or Uber Eats are our target,” says Joachim Sas, marketing manager at Mini Belux.
Interested companies can file a request to keepyourdrive.be and 15 companies will be selected to have a car plus driver for 4 weeks, 5 days a week, midday and evening shifts. Get Driven proposes also a reduced tariff on all its drivers to be used to deliver meals.
BMW Belux, from its side, has decided, together with its local dealerships, to put the current BMW test cars at the disposal of medical staff from several hospitals. It’s a safer and easier way to get to their crucial work in these Corona times.
“We hear that there are too many nurses and other medical personnel losing time by taking public transport,” says Jeroen Lissens, spokesman of BMW Belux. “Due to the corona crisis, they also have even more irregular working hours. That’s why we put our cars, at the moment ‘jobless’, at their disposal.”