No clearance car sales in Belgium but ‘long and slow recovery’
As the lockdown is slowly lifted all around Belgium, car dealerships are getting ready to welcome customers on Monday. No one expects any rush, and carmakers aren’t planning any clearance sale. Putting up health protection measures and delivering cars are the priorities.
The corona crisis will have left its mark. According to the latest data from the Belgian automotive federation, Febiac, new car registrations are down 90% in April, and 36% for the beginning of the year. While assembly lines are slowly restarting to produce cars, dealerships are preparing to reopen their doors on Monday.
Slow and long recovery
“We won’t have any clearance sales. We have new and important models that are expected by customers. Nevertheless, there will certainly be good deals due to our important stock. It will be a good time to buy a car,” explains Jean-Marc Ponteville, spokesperson for D’Ieteren Auto.
The official Volkswagen Group importer in Belgium expects a slow and long recovery. “We will feel the effects of this crisis until next year,” notes Mr. Ponteville. Customers aren’t expected to flood dealership on re-opening day.
“We can’t offer Motor Show levels of promotions every month. We are already working with very tight margins. The situation is a difficult one. All brands will have to see what happens on Monday,” develops William Meerschaut, Communication Manager at Alcopa, a large distributor of Chinese, Korean, and Japanese brands.
In all dealerships around the country, new health protection protocols will be put up to reopen safely. Thankfully for the sector, fleet sales have shown to be more stable.