Cake motorcycles to share showrooms with Polestar
Cake is a Swedish manufacturer of light electric motorcycles, and Polestar, the electric car brand of Volvo Car Group and Zhejiang Geely Holding, today announced an extensive brand partnership to demonstrate Cake’s electric motorcycles in Polestar’s showrooms in Europe, to begin with.
Lightweight cross motorbikes
Cake makes electric mopeds (from 6 500 euros) and motocross bikes. These are lightweight two-wheelers built with high-quality components, such as a single, aluminum frame, and an Öhlins suspension system. The manufacturer assembles a 2.5 kWh battery that can be recharged via a regular 230 Volt power outlet.
The cross bike (Kalk INK) only weighs 82 kg and is in terms of performance comparable to a 250 cc ICE-bike. It is on sale as of 10 500 euros.
Same brand values
Cake and Polestar began working together in 2019 when the CEOs of both organizations recognized the shared brand values of their companies. Scandinavian design, electric drives, and a new perspective on marketing, brand and retail are just some of the similarities that made both companies eager to work together.
Shift toward electrification
Cake will work with Polestar for events and customer interactions, giving both brands the opportunity to reach a new audience and initiate an exchange around a new, more sustainable future in which electric transport plays a central role. “The motor industry is undergoing a similar shift toward electrification as the automotive industry. And Cake is at the forefront of those shifts,” said Cake founder and CEO, Stefan Ytterborn.