Swapfiets is conquering European capitals
Swapfiets, the company with the iconic shared bicycles with the blue front tire, is planning to conquer the European capitals. On Thursday, the company has announced to expand its working territory to London, Paris, and Milan before the end of this year. On top of that, Swapfiets offers some new e-mobility products.
200 000 subscribers
In June, the company rounded the cape of 200 000 subscribers. Most of them are situated in Brussels and other important cities in the Netherlands, Germany, and Denmark.
The corona crisis made Belgian massively choose for the bike. Also, Swapfiets noticed this phenomenon, especially in Brussels. Since the beginning of the lockdown, 1 000 new customers subscribed. Beginning of March, the company had 1 500 clients, today, 1 000 more. A 60% increase in three months. Meanwhile, 10 000 Belgians have a Swafiets subscription.
“The corona pandemic was part of the explanation, but also the effort of the policymakers for bicycle infrastructure played an important part,” says Thomas Schiltz, district manager of Swapfiets Belgium. “The growing popularity of the bicycle is a tendency we see in all European countries. And we’re glad about it.”
First and last mile
Cities all over the world struggle with air pollution, growing traffic jams, and congested traffic. Today, the bicycle is the most effective, most sustainable, and environmentally friendly mode of transport for individuals.
That is why Swapfiets wants to meet the necessities of townies by offering innovative e-mobility products and services. Swapfiets focuses on the combination of public transport and individual transport for the first and the last mile. The company also hopes to accelerate and facilitate longer routes between cities and outskirts.
At this moment, Swapfiets is working on an improved version of its e-bike Power 7. Swapfiets is also planning to introduce the e-Kick, a folding e-scooter, in some European cities. Other cities are already experimenting with an e-Scoot, an electric motorbike.
All these electric mobility solutions will be available by subscription, for a fixed rate per month, repair and maintenance included. The same system the company uses to exploit its traditional bikes.
“We believe in this formula,” Marc van Pappelendam, Managing Director of Swapfiets, says. “Cities are getting healthier, more agreeable, and more comfortable for millions of people thanks to these mobility solutions. That’s why we keep on innovating to offer the best products and services.”