Citroën Ami to be sold in Fnac Darty shops

Citroën’s new, small, two-seater EV is now available for sale in 39 shops of the French electronics and book retailer Fnac Darty. Starting from 6 000 euros or 20 euros per month, the Citroën Ami is a microcar aimed at a young clientele for urban trips.

At Citroën, they describe their Ami as ‘disruptive urban mobility’. It’s small, it can seat two people sheltered from the weather, and it’s fully electric. In 2050, 66% of the world’s population will live in cities. Not all will have or like to have a driver’s license. For Ami, you don’t need one. Its most significant competitor will not be another car, but more so the eBike or the eScooter.

“We had identified this subject as a future market a few years ago. We’re looking at how we can create a whole dedicated universe, and how far we can go. All customers must be able to find an adapted urban mobility solution with us,” declared Enrique Martinez, CEO of Fnac Darty. The French electronics and book retailer claims the e-scooter market leadership after having sold one-quarter of all 400 000 machines sold in France last year.

New approach

With its Ami, Citroën aims at a new, younger clientele. One that is aged from 14 years-old on, connected and wishes to move in the city. “Ami is a compact, clean, and urban vehicle. We are bringing a solution that doesn’t yet exist today. And we are doing it so it’s financially accessible, starting from 20 euros per month,” declares Citroën CEO, Vincent Cobée.

With a new urban vehicle comes a new marketing approach. Instead of selling all its cars in dealerships, Citroën decided to sell Ami online since May 11th. Now, the small EV will be displayed and available for purchase, along with all its accessories, in 39 Fnac Darty shops across France. The manufacturer is in charge of deliveries as the retailer only takes a commission for the sale.

Large offer

With the arrival of the Ami, Fnac Darty expands its offer of urban mobility solutions. After selling hoverboards and e-scooters two years ago, the retailer launched itself into the electric bicycle game in December last year, just as the SNCF strikes hit. “We don’t intend to have an extensive offer. We offer innovative products in partnership with strong brands,” explains Enrique Martinez.