Electric Mercedes eVito for HelloFresh deliveries in Ghent
HelloFresh, the German company that delivers meal boxes at home, is doing so emission-free in Ghent. To this end, it is working with Mercedes-Benz, which supplies electric eVito vans. They are ideally suited for local deliveries.
The eVito vans from HelloFresh are equipped with a refrigerated cargo hold, not a simple job with an electric vehicle.
Mercedes-Benz built in a Kerstner C106EA cooling unit that is matched to the eVito’s engine, and a small extra battery. The number of stops and the length of the routes HelloFresh needs were taken into account.
HelloFresh previously announced to offset its direct CO2 emissions. The electric eVito’s are another step in the strategy to make deliveries more sustainable, making deliveries emission-free locally as well.
The eVito’s that are now being deployed, have proved their use in September last year. They were used during a four-week Mercedes pilot project at HelloFresh. Up to 50 deliveries per route could be made.
“After we have been driving 100% electrically within the inner ring road of Amsterdam since the beginning of 2020, the seven refrigerated eVito’s driving around Ghent are the next step in the right direction for us. We aim to make 50% of all our deliveries with electric vans by the end of 2023,” explains Thomas Stroo, COO of HelloFresh Benelux.
The subject of sustainability is increasingly higher on the agenda with customers, and, therefore, also with service providers such as HelloFresh. The company is, therefore, putting in the extra effort. It wants to become the first CO2-neutral supplier of meal boxes by offsetting direct CO2 emissions.
Also, HelloFresh uses a new route optimization system. According to the company, this means a reduction of up to 40% and saves 876 tons of CO2 on an annual basis. In turn, the new electric delivery vehicles ensure zero emissions during the delivery process itself.
Deliveries on the rise
Reducing emissions from deliveries is no superfluous luxury. After all, the delivery of meals and groceries is on the rise. According to a survey conducted online by McKinsey, 82% of respondents from urban areas in Germany have heard of it. About 30% of them have already ordered their food online and 10% do so regularly.
In The Netherlands, the online supermarket chain Picnic has deployed its thousandth electric van. In Germany and the US, eGrocery is expected to grow by about 20% annually from 2018 to 2023. The already mature British market is expected to grow by 8,7 percent a year.
The trend here is that the major players in the industry no longer outsource transport from the warehouse to the customer. They manage their own fleet of vehicles to differentiate themselves from the competition and to be able to offer a higher level of customer service, such as different delivery time windows.