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CEOs become salesmen for their electric products
Olivier François, President Fiat Global, praises the merits of the new Fiat 500 La Prima on Youtube /Fiat
The communication specialists of several car manufacturers are bringing out the big guns. Their CEOs have to sell new electric cars directly. Lately, we saw Olivier François (President Fiat Brand Global) testing the new 500 La Prima on Youtube. Last week, VW Group CEO, Herbert Diess, was talking about his two-week holiday in Italy while
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