BASF’s bicycle training reduces accidents by 35%
The growing number of cycling commuters working for BASF in the port of Antwerp also results in more accidents. Thanks to a cycling course and a prevention policy by the Flemish Foundation for Traffic Science (Vlaamse Stichting Verkeerskunde, VSV), the number of accidents decreased by 35%.
BASF wants to be a forerunner when it comes to bicycle mobility. Its bicycle lease program is very popular among its workers and employees. Today, already 1 800 of the 3 300 are commuting by bike.
With the program called ‘Safe2Work’, VSV provides theoretical and practical lessons for the BASF personnel. The program can be tailor-made and include workshops, testimonials, or virtual reality glasses. In one half-day, participants get tips and tricks to use their bicycles, e-bikes, or speed pedelecs in a safe way.
On-site bicycle infrastructure
“Today, almost half of all participants in the lease program have followed the training,” explains CEO Jan Remeysen. “According to our analysis, the number of accidents is 35% lower than among those who didn’t follow the course.”
Apart from this bicycle training, BASF invested in safe bicycle infrastructure on its site. The company also analyzed the dangerous spots on the intensively used routes to and from work.
“Together with the Port of Antwerp we worked out a masterplan to improve the infrastructure in the area of the harbor,” continues Remeysen. “We also try to cooperate with the surrounding municipalities, but that’s not always that easy. That is why we plead for a coordinator on the provincial or Flemish level.”
Flemish Minister for Mobility, Lydia Peeters (Open Vld), is also in favor of promoting the bike, not only for commuting but also for other trips. “Together with all authorities we want to create a ‘bicycle ambition’,” she says. “The Flemish government will invest 150 million euros in infrastructural projects of local authorities: for every two euros they invest, we will add an extra euro.”