Mini goes electric all the way
The BMW Group has worked out its new strategy regarding its Mini daughter. The plans are a fully electrified model portfolio by 2024, but the brand will continue to offer combustion engines until 2030.
In the German publication WirtschaftsWoche, Mini brand boss Bernd Körber said: “Mini will probably be completely electric earlier than most other brands.” He thinks that from 2025 onward, more than half of all Mini cars sold will be purely electric. By 2030, Mini could then become a purely electric brand.
Already now, at the end of 2020, Körber expects that 10 or even 15% of Mini sales will be the electric version Mini Cooper SE or the plug-in hybrid Countryman. One year later, this percentage should augment up to 20%.
In its press release, BMW also talked about the electric model future for Mini. Apart from the current three-door, there are two other purely electric models coming. One will be in the Countryman line-up, the second will be a smaller crossover.
BMW says that customer wishes inspire the decision to offer two crossovers alongside the classic Mini. The small crossover will only be electric; the Countryman successor will be available with electric drive and traditional combustion engines.
In July 2019, Peter Schwarzenbauer, then responsible for Mini on the BMW Board of Management, said that Mini could become a purely electric brand by around 2030. Brand CEO Körber has now repeated this target.
At the time, Schwarzenbauer declared that “for Mini, the Countryman as a plug-in hybrid was the first move. In fact, it is working much better than originally planned and shows electrifying Mini is the right way to go.”
The new electric Mini models are not planned to be based on BMW technology. There will be a new vehicle architecture only for purely electric cars. Battery electric vehicles for many markets in the world will be produced in China from 2023 onward in cooperation with the local manufacturer Great Wall Motor.