Is the Volkswagen ID.3 marking the turning point in electric car sales?
The arrival of the long-awaited fully electric Volkswagen ID.3, ‘the Golf of the future’, was postponed several times. But now that it is on the market, it could become the symbol of the energy transition.
On Tuesday, we commented on the ID.3’s strong performance in the Netherlands. Today, we see that the first dedicated electric vehicle of Volkswagen is also the number one in Norway.
Norway, the ‘electric state’
In this Scandinavian country, electric cars are already widespread and very popular. In the month of October, 7 873 new electric cars were registered, 60,8% of the total market. With 2 475 units sold, the Volkswagen ID.3 was by far the market leader.
Add to this the 2 372 plug-in hybrids that were also sold in October (18,3% market share) and the 1 227 so-called self-charging hybrids (9,5% share), and you get a car market where almost nine out of 10 newly sold cars (88,6%) are electrified.
Despite the pandemic, the sales of pure electric cars in Norway for the first ten months still have increased, from 53 225 units in 2019 to 56 048 this year. This is partly due to powerful sales in the last three months. In September, for example, 9 560 electric cars were sold, representing 61,5% of the total market.
Countries like Norway, other Scandinavian countries, and also the Netherlands are forerunners in this electrification movement. But, apparently, the corona crisis has accelerated things, and the whole market is following.
There is PSA, for example, registering unexpectedly high demand for its Peugeot 3008 PHEV and pure electric e208, but the trend is changing everywhere. The fact that some countries have serious incentives for electrified vehicles helps, of course.
In a recent press release, Volvo Cars mentioned that its sales were rising again (in October +7,1% on global sales compared to last year), with a large share of sales for its SUVs (73,3% of the total volume in October, against 65,3% last year).
But most importantly, in this context, Volvo also pointed out that already 16% of its cars sold worldwide during the last ten months were electrified, a number rising to 27% when you take only the European sales figures into account.
The venue of new, interesting electric cars is undoubtedly accelerating the market. The past months’ figures rose so quickly that we may speak of a real turning point. Knowing that many new pure electric models are coming in 2021, this might be the starting point of a whole new, electric era.