Cardoen goes all the way in online car sales
Multi-brand retailer Cardoen starts online selling and goes immediately all the way. The chosen car is delivered at home, and you even have the right to return it within 14 days when not satisfied. The latter is a novelty in the growing business of online car selling.
In general, online sales are growing, even more so with the restrictions of ‘live’ shopping, due to the pandemic crisis. The people at Cardoen were also alerted by a survey of carnext.com that says that almost one-third of potential car buyers are now ready to buy a new car online.
“After the first lockdown in Belgium, we noticed that the consumer is searching for online sales,” says Wim Bruggeman, co-CEO at Cardoen. There were fewer people in our showrooms (-5%) and a growing number of visitors (+20%) on our website. One-third of our total sales since March starts now with a reservation online.”
Car showrooms are closed again due to the second lockdown. That’s why Cardoen has changed to online selling since the beginning of the week. The process is totally digital. The potential buyer finds pictures and videos of the preferred vehicle and can discuss details in a video chat.
What is common in online selling of other goods online is now also possible for cars at Cardoen. If you are not satisfied with the car that has been delivered, you can return it within 14 days by making an appointment and delivering it to one of the Cardoen settlings.
The conditions are as follows: the car hasn’t driven more than 1 000 kilometers and has to be damage-free. The buyer gets a 100% refund, and Cardoen is also paying possible registration fees when one returns the car key and the official papers.
“The right to return a product bought online has become normal for clothes or other products. Why shouldn’t it be possible for cars,” asks Ivo Willems, the other co-CEO of Cardoen. “In fact, the regulations for online shopping stipulate that the customer has this right.”
“Of course, we hope that the client returning a car will choose another one from our stock, but he isn’t forced to do this,” adds Ivo Willems. “We take a risk here, but as 80% of our sales are new cars, and we have stringent quality rules for our second-hand cars, we are confident it will work. We will evaluate things after a few months to see if this is also financially viable, but I have high hopes.”