Geely’s SEA platform to underpin new Polish electric Isera brand

ElectroMobility Poland (EMP) will use Chinese Geely’s Sustainable Experience Architecture (SEA) for its electric car brand Isera. It’s the first company from outside the Geely group, where Zeekr and Smart #1 and #3 use it, to do so.  The first model will be a compact SUV, and EMP announced plans for two other models, a station wagon and a hatchback.

For Poland, the Isera brand is a way to switch its automotive industry, accounting for about 11% of the country’s industrial production, to electric vehicles to catch up with regional rivals like the Czech Republic and Slovakia.

Government pushed new brand

The government created Electromobility Poland in 2016 through four state-owned energy companies: PGE, Tauron, Enea, and Energa. The goal was to launch two electric models by 2023. In 2020, EMP presented the two prototypes under the new Isera brand name, an SUV and a hatchback.

The vehicles were announced at that time, going to use an existing electric car platform of a yet-to-be-named manufacturer. Then, Volkswagen or Hyundai was suggested in the media, as the Geely SEA platform wasn’t revealed yet. Meanwhile, SEA is there and was offered from the start to third-party car manufacturers.

Producing from 2024

The new car brand is to be produced in a new plant with 2 400 employees in Jaworzno from 2024, as the initial date of 2023 turned out to be too optimistic. Meanwhile, it’s clear that with the help of Chinese Geely, which will deliver the platform and the software framework, the development process is speeded up considerably.

“SEA architecture perfectly fits the Isera product concept. Geely is providing EMP with the highest-class of industry know-how and additional business opportunities,” says Piotr Zaremba, CEO of ElectroMobility. “In the long run, this technology partnership will allow EMP to thrive, allowing us to heavily engage local suppliers and execute the project within the envisaged business framework.”

All sizes of vehicles possible

Geely Holding developed SEA through its global R&D centers in Europe and China as a purpose-built pure electric vehicle architecture that is highly scalable. It allows all sizes of electric vehicles with a wheelbase that can be expanded from 1 800 mm to 3 300 mm. In theory, this will enable cars from the A-segment to the E-segment, including light commercial vehicles.

The five-seater crossover SUV would be the first Isera to roll off production lines in Jaworzno. Technical details are scarce on the Isera website. We see that the cars “will come with new generation lithium-ion batteries. You can choose between two capacity rates, allowing you to reach the range of approximately 440 km on a single charge, according to the WLTP.”

Power ratings are not available yet, only a promise that acceleration from 0-100 km will be under seven seconds, which nearly every EV today achieves.








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