Starting today, Swiss customers can order a Cadillac Lyriq electric SUV online. Deliveries will begin in the first half of 2024. It will be the first country where the luxury GM daughter will sell its first EV. France and Sweden will follow, with three other non-defined European countries somewhat later.
After years of losses, General Motors left the European market in 2017, selling its German daughter Opel to PSA (now Stellantis). In the following years, it will reestablish a foothold in Europe, starting in Zurich, Switzerland, where its former European headquarters were located.
“Today, General Motors is joining Europe’s electrification journey by launching our all-electric, direct-to-consumer Cadillac business in Switzerland with plans to expand to five additional markets in Europe over the next couple of years, with Sweden and France next,” said Jaclyn McQuaid, President and Managing Director, General Motors Europe.
Online and flagship stores
By the end of the decade, a complete offer of electric Cadillacs will be deployed in Europe again. The distribution and selling will occur via its websites and flagship stores. The first of these has been opened at the Bahnhofstrasse 75, in the center of Zurich and named Cadillac City.
“Spanning 600 m2, Cadillac City will be a destination for people to immerse themselves in the world of Cadillac, experience the Lyriq, test-drive, and customize their vehicle. In the future, this experience center will be where people can come together to discover and explore Cadillac’s extended portfolio of EVs,” explained McQuaid.
On the other hand, Cadillac introduces a new digital buying experience that delivers an extraordinary customer experience at every touchpoint. From configuration to purchase, customers can complete the entire purchase online, including selecting trims, securing finance, managing title and registration, and scheduling delivery.
The first Cadillac to be sold is the all-electric Lyriq SUV, featuring a 12-module, 102 kWh Ultium battery pack and two Ultium drive units that will deliver a GM-estimated 530 km of range on a full charge and 388 kW/528 hp of power with 610 Nm of maximum torque.
The imposing SUV with a clear Cadillac design signature is just over 5 meters long and sits on a wheelbase of 3,09 meters. It weighs almost 2,8 tons and can tow 1,6 tons. The minimum trunk space is 793 liters, which will be augmented to 1 722 liters with the rear seats folded.
The Lyriq will be available in Luxury and Sport version at an estimated price of ± €85 000. The cars will be produced in Cadillac’s Spring Hill factory in Tennessee, one of the few GM plants in the US that hasn’t been bothered yet by the massive strike movement.