Kia and LG join forces to create ‘Spielraum’ concepts

Kia Corporation and LG Electronics announced a partnership to collaborate on implementing mobility space solutions based on the PBV (Platform Beyond Vehicle) technology.

The companies signed a Memorandum of Understanding (MoU) at the Kia pavilion at the 2025 Seoul Mobility Show. They unveiled concept models for mobile work and recreational spaces incorporating advanced home appliances into Kia’s PBVs.

The agreement brings together Kia’s PBV technology and LG’s expertise in AI solutions. The companies aim to offer customized space experiences for users, tailored to different lifestyles and work needs, by integrating advanced home appliances into PBVs. This will enable users to transform the vehicle into a personalized office, studio, lounge, etc.

“By offering mobility space solutions that combine automobiles with home appliances, we aim to lead a transformative shift in customers’ lifestyles,” said Won-Jeong Jeong, Executive Vice President and Head of the Korea Business Division at Kia.

“This partnership with LG Electronics advances the core value of PBVs, contributing to a new mobility paradigm where vehicles evolve into personalized spaces for living and working.”

Two ‘Spielraum’ Concepts, ‘Studio’ and ‘Glow Cabin’

The concept of flexible mobility environments or ‘play spaces’ has been translated into German for these two concepts presented here; they offer ‘Spielraum.’

The ‘Spielraum Studio Concept’ is aimed at solo entrepreneurs who travel frequently and require workspace and storage. It features LG’s AI-powered home appliances, such as its modular Stylers, smart mirrors, and coffee machines, which are integrated to optimize the PV5’s interior.

The AI system can monitor the user’s business schedule, calculate the remaining travel time to the destination, and recommend appliance settings accordingly.

LG Styler is LG’s clothing care solution, which is designed for garment care. It focuses on sanitization and deodorization through TrueSteam™ Technology. It also reduces wrinkles with its moving hanger and steam.

The ‘Spielraum Glow cabin Concept’ is designed to cater to the growing demand for car picnic experiences. It includes appliances such as refrigerators, lightwave ovens, and wine cellars, seamlessly supporting various outdoor leisure activities. Each appliance has ‘MoodUP panels’ that adjust color based on the user’s preferences, providing a unique experience.

The MoodUP panel is a feature in LG MoodUP™ refrigerators that allows users to change the door panel color via the LG ThinQ™ app. This will enable users to customize the colors to match their preferred atmosphere or mood.