Every fourth Porsche is now electric, but overall sales are slower

Porsche significantly increased the proportion of electrified vehicles sold in the first quarter of 2025: 71,470 vehicles (-8%) were handed over to customers worldwide between January and March, 38.5 percent of which were electrified, and more than 25 percent fully electric.

Porsche states these electrified vehicles are divided into 25.9% battery-electric cars and 12.6% plug-in hybrids. The electric Macan, in particular, is gaining momentum at the sports car manufacturer. Porsche sold 14,185 electric Macans and 4,203 Taycans in the first quarter.

Mixed results

These percentages indicate that Porsche sold 18,388 electric cars in the first quarter. Although the EV share of 25.9% sounds very good, the German carmaker delivered 22,700 electric cars in the fourth quarter of 2024.

While the Macan will likely exceed its overall 2024 result in the second quarter (18,278 vehicles), the Taycan is moving in the opposite direction. After the first quarter, the Taycan only achieved 19.3% of the 2024 result (20,836 units).

The Macan increased 14% to 23,555 units, although the model range includes some combustion engines. However, only the new electric version based on the PPE is sold in Europe.

That also means that 60% of Macan sales are electric. Porsche only sold 11,390 units of the combustion-powered 911 sports car. The best-selling Porsche model in Q1 was the large SUV model Cayenne, which is also set to receive an electric variant shortly.

“The Macan performed very well in the first quarter and, with the all-electric variant, is making a significant contribution to our increased electrification rate,” said the new Porsche Board Member for Sales, Matthias Becker.

“Overall, we have a very balanced powertrain mix that reflects the different preferences of our customers globally.” Illustrating this, Becker also confirmed the new strategy of flexibly building more combustion engines than previously planned.

Worrying German and Chinese sales

Porsche sales fell 8% to 71,470 vehicles across all models and drive types in the first quarter. However, Porsche does not detail the proportion of electric cars sold in the sales regions.

North America remains the most significant market (20,698 vehicles, +37%) ahead of Europe (excluding Germany) with 18,017 sales (-10%) and the ‘Overseas and growth markets’ unit (15,789 vehicles, +6 %).

In China, sales slumped by 42% to 9,471 units. Porsche cites “the continuing tense economic situation in the Chinese market and Porsche’s focus on value-oriented sales, which aims to balance demand and supply.” In other words, there’s a price war in which the brand does not want to participate.

Things are also not going well in Germany, where sales fell by 34% to 7,495 vehicles. Porsche cites a disproportionately intense prior-year period and the European cyber security regulations as reasons for its domestic market. The latter meant that the combustion-powered Macan and the 718 sports cars had to be withdrawn from the market.

It is not clear yet what will happen to Porsche sales in the US with the new Trump tariffs. All European manufacturers hope there will still be negotiations between the EU and the US, resulting in far lower tariffs than the 25% coming into force today. Porsche plans to cut 4,000 jobs overall to compensate for the reduced sales and profits.