Italian sports carmaker Ferrari is in roaring good health. Net revenues in the first three months of 2025 topped 1.79 billion, up 13.0% versus the prior year, and total shipments of 3,593 cars were 33 more than in the same period last year.
Ferrari will announce six new models, which include the newly launched 296 Speciale, 296 Speciale A, and the much-anticipated Ferrari ‘elettrica’. That first fully electric Ferrari will be presented in a three-step process with the first specs, the ‘technological heart’ revealed in October 2025, and the world premiere on May 6th, 2026, CEO Benedetto Vigna said.
One in four sold in US
Almost one in four Ferraris (1,022) was sold in the Americas in Q1, mainly in the US. EMEA, which stands for Europe, Middle East, and Africa, contributed 1,701 cars, and Asia Pacific (APAC) 870 vehicles, with about one-third in mainland China, Hong Kong, and Taiwan.
With the US being its most important market, Ferrari assures that Donald Trump’s new tariffs (25% for all cars made in Europe) won’t bother its clients too much. Prices will remain unchanged in the US for orders of all models imported before April 2nd, 2025, and the following three families: Ferrari 296, SF90, and Roma, regardless of the import date.
The company states in a press release that “for the remaining models, the new import conditions will be partially reflected in pricing, up to a maximum 10 percent increase.” But that won’t bother the average Ferrari client either, probably.
Keeping up forecasts
Ferrari is quite confident in the future, while other carmakers had to adjust their forecasts for 2025. The Italian luxury sports carmaker warned that US tariffs could reduce its 2025 profit margins by 50 basis points, but it still kept its projections, including full-year earnings.
The figures are quite cozy: an operating profit (EBIT) of 542 million euros in Q1, up 22.7% versus the prior year, and an operating profit (EBIT) margin of 30.3%, plus a net profit of 412 million euros, an EBITDA of 693 million euros (up 14.6%), and an EBITDA margin of 38.7%.
Leader in net profit per employee,
According to analysis from BestBrokers.com, an independent financial review platform, Ferrari achieved a net profit of $1.58 billion in 2024 with 5,435 employees, resulting in $291,403 of profit per employee.
“The company generates $1 million in net profit every 5 hours, equating to $180,303 per hour and $4,327,262 per day,” analyst Paul Hoffman says. Toyota comes in second with $85,268 of net profit per employee, despite its significantly larger annual net profit of $32.47 billion for the fiscal year 2024. Tesla ranks third with $56,428 of net profit per employee.
Quality of revenues over quantity
“Another year is off to a great start,” said Ferrari’s CEO, Benedetto Vigna, at the analyst meeting on Tuesday. “In the first quarter of 2025, with very few incremental shipments year on year, all key metrics recorded double-digit growth, underscoring a strong profitability driven by our product mix and continued demand for personalization.”
“This again confirms our strategy of ‘quality of revenues over quantity’. We continue to enrich our product offering, in line with our plans, with six new models this year, which include the newly launched 296 Speciale, 296 Speciale A, and the much-anticipated Ferrari elettrica through a unique and innovative unveiling. We are very excited about what lies ahead.”
