BYD has launched its full-service leasing offer in Belgium and Luxembourg, marking the latest phase of the Chinese electric vehicle giant’s expansion across Europe in partnership with mobility provider Ayvens.
The rollout, branded BYD Lease, is the first formal result of a memorandum of understanding (MoU) the two companies signed last year to accelerate the uptake of electric mobility across the continent. The start in Belgium builds on earlier launches in France and the Netherlands. The program must lift BYD’s appeal in the heart of the European EV market: corporate drivers.
Under the deal, Ayvens holds exclusive rights to provide white-label operating leases on BYD’s range of battery-electric vehicles. These packages include advisory services, charging infrastructure, servicing, tires, and end-of-contract solutions. Aimed primarily at corporate fleets, the offer is also being extended to small and medium enterprises (SMEs) and private buyers via BYD’s dealership network. Ayvens, on its side, provides both funding and operational support.
“Every kind of customer”
Johan Portier, managing director of Ayvens Belgium, said the service is designed to offer a seamless transition to zero-emission transport: “We want to give every kind of customer—international fleets, one-person companies, even private households—an easy on-ramp to zero-emission mobility. Thanks to the framework we negotiated with BYD, we can copy-paste a complete EV ecosystem into any market in weeks.”
The two firms plan further European launches later this year. They are ramping up collaborative training efforts in areas such as battery chemistry, energy management, and the optimisation of vehicle resale values, seen as crucial to overcoming lingering scepticism among fleet managers towards Chinese manufacturers.
Shortcut to the fleet market
BYD, which overtook Tesla as the world’s top EV maker by volume last year, sees the Ayvens partnership as a shortcut into Western European fleet markets without the overheads of setting up a finance division from scratch.
Frederik Van den Bossche, head of fleet at BYD Belux, said Belgium’s tax regime was creating strong incentives to electrify, though affordability remained key. “Belgian companies are under heavy fiscal pressure to electrify, yet they still need vehicles that make economic sense. BYD Lease lets them hit both targets at once.”
A survey commissioned by Ayvens ahead of the launch suggested a growing local appetite for Chinese EVs, with nearly four in five company car drivers expecting such brands to gain a significant market share within three years. This sentiment was echoed in Luxembourg, where tax incentives have spurred demand for affordable electric options.
The partners are banking on a two-pillared approach that has already shown results in France and the Netherlands: attract budget-conscious private drivers with competitive monthly rates on models like the Dolphin and Atto 3, while appealing to corporate sustainability responsibles with all-inclusive fleet solutions, from wall-mounted chargers to roaming cards.
