Hyundai’s luxury brand Genesis expands further in four EU markets

Joris Van Roy

June 17, 2025

After a first presence in Europe in the UK, Switzerland and Germany, Genesis is launching in four more EU markets, but Belgium is not among them (yet) /Genesis

Genesis, founded in 2015 as an independent luxury brand of South Korean Hyundai, was initially active only in its home country and the Unite
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