In June 2025, the figures of the federal service Mobility & Transport and Febiac show a 16.4% decrease in registrations in Belgium and Luxembourg, with 41,527 newly registered cars. Cumulatively, 234,616 cars were newly registered during the first six months of 2025, representing a 10.9% decrease compared to the same period in 2024.
Noticeable is the fact that the percentage of individual buyers increased by 5% in the same period (to 106,688 registrations), while the professional market declined by 20.9% to 127,928 registrations. This means that individual buyers purchased 45.5% of all cars, while professionals accounted for 54.5%. The total market is rapidly approaching an equilibrium between personal and professional spheres if this tendency continues.
Light commercial vehicles continue to sell well; in June, there was a 1.5% increase, and for the first six months, it was 9.5%. Heavier trucks experienced a severe decline in June, with -28.1% for trucks below 16 tons and -30.3% for those above 16 tons. As usual, June was a good month for two-wheelers, with 5.6% more sales and a 7% decline for the whole six months, while emission ruling adaptations were hindering sales at the beginning of this year.
Fuel split
Looking at the car’s driveline, we see that 42.7% of all buers still prefer an ICE car on petrol, while diesel is continuing to lose ground (from 4.9% to 3.4% for the first 5 months of the year.
BEVs are the second-largest category (32.8%, up 4.3 points) in Belgium, mainly due to the professional car market. PHEVs have seriously faded away this year (from 14.8% to 8.4% market share), due to the new fiscal rules, and this won’t change very quickly because the Belgian government just adapted and restrained its latest plan to promote PHEVs. Hybrids, on the contrary, grow from 9.2% to 11.8%.
By make
At the BMW Belux headquarters in Bornem, champagne corks must have been popping, as they are number one again in the Belux market, with nine cars sold more than perennial rival Volkswagen (3,999 against 3,990 units). Audi was third, but Renault’s daughter Dacia jumped over Mercedes and Peugeot to occupy fourth place with a 19.8% sales increase in a market that is down 16.4%.
Other winners were Peugeot (6th, sales up 40.7%) and Renault (7th, +10.8%). Mini (17th, +87.1%) also performed very well, as did BYD (20th, +37% sales), overtaking the other Chinese automaker, MG (24th), for the first time. Jeep (25th) sold 62.1% more cars in June, and Alfa Romeo (32nd) also grew by 34%. Interesting growth percentages were reported, but modest sales were booked by KG Mobility (+120.7%) and XPeng (+858.3%).
Among the big losers are Citroën (8th, -25.9%), Kia (11th, -33.2%), Tesla (14th, -52.3%), Hyundai (15th, -34.7%), Nissan (18th, -53,9%), Land Rover (21st, -37.6%), Fiat (22nd, -58.7%), Mazda (23rd, –75.6%), MG (24th, -82.7), Suzuki (26th, -62.4%), Cupra (28th, -53.8%), and Seat(29th, -47.6%).
Cumulative first half of the year
When we look at the car registrations for the first half of 2025, we see that BMW stays firmly in the lead with a 11.2% market share, followed by Volkswagen (9.5% share), Mercedes (7.2%), Audi (6.9%), Dacia (6.6%), Renault (6.2%), Peugeot (6.1%), Toyota (4.9%), Volvo (3.9%, down from 6%)) and Kia (3.9%).
At the fifteenth place sits Tesla with 2.3% market share, down from 4.7%. Mini (18th) sees its market share more than double (from 0.8 to 1.7%). Mazda, on the other hand sees its market share more then halve (from 1.8% to 0.8%).
Chinese number one, MG (23rd), decreases from 1.3% to 0.9% market share, while its biggest competitor BYD (26th) evolves from 0.4% to 0.8%. XPeng (33rd) goes from almost zero (28 cars sold in the first six months of 2024) to 0.3% (632 cars sold). Smart (37th) seems to be struggling (0.1% market share, sales down from 445 to 271 cars), while Alpine (38th) goes in the other direction, from 115 to 254 cars sold.
At around 0.1% market share or less, we’re talking very low numbers, but we see that Leapmotor(36th) has surpassed Smart and that Jaecoo (39th, 190 cars sold), and Omoda (40th, 163 car sales) are emerging.
Where Jaguar still sold 355 cars in the first half of 2024, it was 53 this year. In the figures, they belong already to the high luxury or sports car category, as they sell less cars than Ferrari, Lotus, Bentley, Maserati, Aston Martin or Lamborghini and they have to be careful not to be overtaken by… Ro-Royce.
