According to data from the federal government service Mobility & Transport and the sector federation Febiac, 33,955 cars were registered in Belgium and Luxembourg in October 2025, 6.8% fewer than in the same month last year.
Once again, the decrease is due to the professional market (-10.3%, 20,726 registrations compared to 23,112 last year in October), while the demand of individual buyers remained steady (13,229 registrations compared to 13,335, or a regression of 0.8%).
The two most popular drives were petrol and full electric; the former still represented 38.5% of the total market, while the latter accounted for 36.4% and was still growing.
In the first 10 months of this year, 357,823 new cars have been registered, a cumulative decrease of 9% compared to the same period last year.
Other vehicles
Light commercial vehicles (LCVs) saw a 5.8% decline in October, after 6 months of rising numbers. All in all, there’s a cumulative rise of 10.6% for the first ten months compared to last year.
Trucks under 16 tons saw a slight 1.3% decline in October, bringing the cumulative decline to 3.9% for the first 10 months. Heavy trucks (16 tons and more) saw an increase in registrations by 13.2% in October, resulting in a -5.4% decrease for the first 10 months.
Also in October, motorized two-wheelers saw a significant decrease in registrations by -24.9%. Here, you have to consider that in the last quarter of 2024, many two-wheelers were bought due to the change in homologation (Euro 5+) in January this year. In the first 10 months of 2025, 23,253 two-wheelers were registered, 6% less than the same period in 2024.
Cars by make
Despite a 35.4% decrease in sales in October, BMW remained the number one brand in the Belux, with a market share of just under 10%, down from 14.3% last year in October. The number two, Volkswagen, also lost 14.5% in sales but is slowly moving closer to the number one position.
Number three, Mercedes-Benz, sold 6.6% less, and the only winner in the top five is Dacia, placed fourth, with a 14.9% increase in sales. Fifth is Peugeot (-3.2% in sales), just ahead of Renault (6th), which also lost 4.1% in sales.
Audi has dropped to seventh place, with sales 19.6% below October 2024 levels. Volvo (8th) sales are almost the same as last year (-1.9%), while Skoda (9th) sales are down 18.2%. Toyota, finally, is number ten and saw a 9.9% decrease in sales.
Further down, we see many winners, some impressively so, and many losers. Let’s start with the winners. Hyundai (11th) sees its sales increase by 121.5%, and Citroën (13th) by 93.9%. But that’s nothing compared to the 506.6% increase by Chinese MG(16th), due to problems with import tariffs on Chinese EVs that began last year.
Mini (18th) also did very well (+65.2%), as did BYD (19th), increasing its sales by 67.4%. Good news for Mazda (22nd), they managed to increase sales by 168.2%, while Fiat (23rd) saw its sales rise by 106.3%. Polestar (24th) sold 52.5% more than in October last year.
Alfa Romeo (30th) saw a sales increase of 141.5%, and then we have the Chinese newcomers: Leapmotor (32nd) +196.8%, Xpeng (34th) +129%, and Omoda (40th) +1,550%, but last year they were still starting, and we’re talking minimal absolute numbers here: an increase in sales from 2 to 33. Alpine(39th), finally, saw its sales grow from 8 to 37 (+362.5%).
When the market shrinks and there are big winners, there must also be losers. Kia (14th) and Opel (15th) didn’t perform very well, with 25.6% and 26.4% sales decreases, respectively. An eyecatcher, once again: Tesla (20th) registered a 69% decline in sales.
Porsche (25th) also sold 54.6% fewer units than last year in October, while Land Rover (26th) sold 21% fewer units. In October 2024, Jaguar still sold 18 cars; last month, not a single one anymore. Jeep (31st) wasn’t doing very well either (-42.1% in sales), and Lexus (35th) also saw its sales almost halve (-43.7%) in October.
Cumulated
Looking at the first 10 months of the year, BMW is still leading, but its market share has fallen from 11.4% to 10.7% and its sales have decreased by 14.8%. Despite a 7.6% sales decrease, Volkswagen is creeping closer, increasing its market share from 9.4% to 9.5%.
Mercedes, in third place, is also gaining market share (7.2% to 7.5%), despite a slight sales decrease (-4.4%), and has jumped over Audi, which sold 16.7% fewer cars and sees its market share reduced from 7.5% to 6.8%.
Dacia (5th) and Renault (6th) are the winners here, with the former increasing its sales by 13.4% and its market share from 5.1% to 6.4%, and the latter increasing its sales by 11.4% and its market share from 5% to 6.1%.
Peugeot (7th) seems to have left the bad times behind, increasing sales by 14.4% and market share from 4.7% to 5.9%. Toyota (8th) is going in the opposite direction, losing 19.8% in sales and dropping from 5.4% market share to 4.7%.
Skoda (9th) has jumped over Volvo, despite a 7.2% sales loss; the latter has lost 36% of sales, and its market share is down from 5.6% to 4%.
When we look at other serious losers, Tesla (16th) comes into view again, with sales down 56.3% and market share down from 4.6% to 2.2%. Land Rover (20th) isn’t performing well either: -25.9% in sales, with 1.3% market share down to 1.1%. Seat (26th) and Mazda (27th) aren’t doing well: -36.7% and -49.8% in sales, respectively. DS (34th) is regressing further (-20.8% in sales, only 0.2% market share).
Given the winners, we need to focus on Chinese brands in particular. MG has entered the top 20 and now sits at 19th. BYD has climbed to 22nd place and increased its sales by 71.4%, Polestar (28th) has sold 31% more, and XPeng (33rd, +617.4%), Leapmotor (36th, +2,038.7%), Jaecoo (39th), and Omoda (40th) have entered the top 40. The only (half) Chinese company not performing well is Smart (39th), which lost 38.2% of sales.
European brands that also performed well were Mini (18th, +27% in sales), Cupra(24th, +10.1%) and Alfa Romeo (31st, +71.5%). Finally, Korean KGM (35th) almost doubled its sales (+96.5%).
