{"id":129096,"date":"2023-01-10T09:24:30","date_gmt":"2023-01-10T08:24:30","guid":{"rendered":"https:\/\/newmobility.news\/?p=129096"},"modified":"2023-01-10T09:45:50","modified_gmt":"2023-01-10T08:45:50","slug":"sony-and-honda-unveil-newly-branded-afeela-prototype-ev","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2023\/01\/10\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\/","title":{"rendered":"Sony and Honda unveil Afeela prototype EV (update)"},"content":{"rendered":"<p>Sony Honda Mobility Inc. (SHM) is planning to launch as soon as possible two other models besides the sedan - an SUV and probably an MPV - under the new Afeela EV brand, announced at CES in Las Vegas last week. It would make no sense to limit the brand to one model for the first five years. \"We need a lineup,\" SHM CEO Yasuhide Mizuno told <a href=\"https:\/\/www.autocar.co.uk\/car-news\/new-cars\/sony-and-honda-plot-full-line-suv-and-second-saloon\">Autocar<\/a>.<\/p><p>The sedan is planned as a 'high value' car to be positioned against a BMW i4 or Mercedes EQE, for instance. It will be built in an American Honda facility to be launched over there first, followed by Japan and Europe. Sales in Europe will start in late 2026 or the beginning of 2027 at the earliest.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Sony Honda Mobility Inc. (SHM) is planning to launch as soon as possible two other models besides the sedan &#8211; an SUV and probably an MPV &#8211; under the new Afeela EV brand, announced at CES in Las Vegas last week. It would make no sense to limit the brand to one model for the [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":129132,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,8,6,4],"tags":[],"class_list":["post-129096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=2400%2C1350&ssl=1",2400,1350,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=1536%2C864&ssl=1",1536,864,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=2048%2C1152&ssl=1",2048,1152,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg?resize=2400%2C180&ssl=1",2400,180,true]},"post_excerpt_stackable_v2":"<p>Sony Honda Mobility Inc. (SHM) is planning to launch as soon as possible two other models besides the sedan &#8211; an SUV and probably an MPV &#8211; under the new Afeela EV brand, announced at CES in Las Vegas last week. It would make no sense to limit the brand to one model for the first five years. &#8220;We need a lineup,&#8221; SHM CEO Yasuhide Mizuno told Autocar.The sedan is planned as a &#8216;high value&#8217; car to be positioned against a BMW i4 or Mercedes EQE, for instance. It will be built in an American Honda facility to be launched&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony and Honda unveil Afeela prototype EV (update) - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2023\/01\/10\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony and Honda unveil Afeela prototype EV (update) - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Sony Honda Mobility Inc. (SHM) is planning to launch as soon as possible two other models besides the sedan - an SUV and probably an MPV - under the new Afeela EV brand, announced at CES in Las Vegas last week. It would make no sense to limit the brand to one model for the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2023\/01\/10\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-10T08:24:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-10T08:45:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2023\/01\/news_230104_mizuno.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Sony and Honda unveil Afeela prototype EV (update)\",\"datePublished\":\"2023-01-10T08:24:30+00:00\",\"dateModified\":\"2023-01-10T08:45:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/\"},\"wordCount\":690,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/news_230104_mizuno.jpg?fit=2400%2C1350&ssl=1\",\"articleSection\":[\"Industry\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/10\\\/sony-and-honda-unveil-newly-branded-afeela-prototype-ev\\\/\",\"name\":\"Sony and Honda unveil Afeela prototype EV (update) - 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