{"id":129470,"date":"2023-01-13T11:25:12","date_gmt":"2023-01-13T10:25:12","guid":{"rendered":"https:\/\/newmobility.news\/?p=129470"},"modified":"2023-01-13T12:06:51","modified_gmt":"2023-01-13T11:06:51","slug":"mercedes-to-drop-eq-badge-for-its-electric-cars","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2023\/01\/13\/mercedes-to-drop-eq-badge-for-its-electric-cars\/","title":{"rendered":"Mercedes to drop EQ badge for its electric cars?"},"content":{"rendered":"<p>According to internal sources quoted by the <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/industrie\/gla-statt-eqa-mercedes-will-elektromarke-eq-auslaufen-lassen\/28916160.html\">German Handelsblatt<\/a>, Mercedes-Benz intends to drop its EQ-label it uses to differentiate its electric models from regular ICE cars. As the premium brand plans to go full electric by the end of the decade, it might start <span id=\"a520000\" class=\"ga\"><span class=\"gah\"><span class=\"gy gac\"><span class=\"gv\"><span id=\"v82721\" class=\"gq gad\"><span class=\"gg\"><span class=\"gaj\">doctoring with the labels from 2024 and return to its old S-, E- C- and G-Classes.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p><p>Mercedes started to use the EQ badge in 2019, which stands for 'electric intelligence', as a wink to '<span id=\"a45707\" class=\"ga\"><span class=\"gah\"><span class=\"gy gbo\"><span class=\"gv\"><span class=\"gm\">Intelligence Quotient (IQ). It was introduced with its first BEV in an SUV version of the C-class, the EQC. So obviously, the EQ prefix was used for newer models like the EQS and EQE, too, differentiating from the regular S-class and E-Class. <\/span><\/span><\/span><\/span><\/span><\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to internal sources quoted by the German Handelsblatt, Mercedes-Benz intends to drop its EQ-label it uses to differentiate its electric models from regular ICE cars. As the premium brand plans to go full electric by the end of the decade, it might start doctoring with the labels from 2024 and return to its old [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":129485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[16,8,4,17],"tags":[],"class_list":["post-129470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=1422%2C795&ssl=1",1422,795,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=640%2C358&ssl=1",640,358,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=640%2C358&ssl=1",640,358,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=1422%2C795&ssl=1",1422,795,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=1422%2C795&ssl=1",1422,795,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=560%2C313&ssl=1",560,313,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=1422%2C240&ssl=1",1422,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=1422%2C180&ssl=1",1422,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=1422%2C180&ssl=1",1422,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?resize=1422%2C180&ssl=1",1422,180,true]},"post_excerpt_stackable_v2":"<p>According to internal sources quoted by the German Handelsblatt, Mercedes-Benz intends to drop its EQ-label it uses to differentiate its electric models from regular ICE cars. As the premium brand plans to go full electric by the end of the decade, it might start doctoring with the labels from 2024 and return to its old S-, E- C- and G-Classes.Mercedes started to use the EQ badge in 2019, which stands for &#8216;electric intelligence&#8217;, as a wink to &#8216;Intelligence Quotient (IQ). It was introduced with its first BEV in an SUV version of the C-class, the EQC. So obviously, the EQ&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercedes to drop EQ badge for its electric cars? - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2023\/01\/13\/mercedes-to-drop-eq-badge-for-its-electric-cars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes to drop EQ badge for its electric cars? - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"According to internal sources quoted by the German Handelsblatt, Mercedes-Benz intends to drop its EQ-label it uses to differentiate its electric models from regular ICE cars. As the premium brand plans to go full electric by the end of the decade, it might start doctoring with the labels from 2024 and return to its old [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2023\/01\/13\/mercedes-to-drop-eq-badge-for-its-electric-cars\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T10:25:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-13T11:06:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2023\/01\/Scherm\u00adafbeelding-2023-01-13-om-10.42.11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1422\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Mercedes to drop EQ badge for its electric cars?\",\"datePublished\":\"2023-01-13T10:25:12+00:00\",\"dateModified\":\"2023-01-13T11:06:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/\"},\"wordCount\":573,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Scherm%C2%ADafbeelding-2023-01-13-om-10.42.11.png?fit=1422%2C795&ssl=1\",\"articleSection\":[\"Industry\",\"Product\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/13\\\/mercedes-to-drop-eq-badge-for-its-electric-cars\\\/\",\"name\":\"Mercedes to drop EQ badge for its electric cars? 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