{"id":129859,"date":"2023-01-23T16:22:16","date_gmt":"2023-01-23T15:22:16","guid":{"rendered":"https:\/\/newmobility.news\/?p=129859"},"modified":"2023-01-23T16:22:16","modified_gmt":"2023-01-23T15:22:16","slug":"ceo-mazda-europe-we-will-never-tell-people-what-they-need","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2023\/01\/23\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\/","title":{"rendered":"CEO Mazda Europe: &#8216;We will never tell people what they need&#8217;"},"content":{"rendered":"<p>At the Brussels Motor Show, the Japanese manufacturer Mazda had a <a href=\"https:\/\/newmobility.news\/2023\/01\/16\/world-premiere-at-bms-mazda-adds-phev-version-of-mx-30\/\">world premiere, the MX-30 e-Skyactiv R-EV<\/a>, a range extender version of their MX-30 BEV. On the sidelines, we talked to Martijn ten Brink, President and CEO of Mazda Europe. This relatively small car manufacturer has its own way of doing things.<\/p><p>For Mazda, its European operations are not of utmost importance if one talks volume. A good sales year for the company in Europe means 200 000 cars, not even one-sixth of global sales (around 1,28 million in 2021). \"But Mazda Europe is profitable,\" says ten Brink, \"and our profit contribution is important and much appreciated in our Hiroshima headquarters in Japan.\"<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At the Brussels Motor Show, the Japanese manufacturer Mazda had a world premiere, the MX-30 e-Skyactiv R-EV, a range extender version of their MX-30 BEV. On the sidelines, we talked to Martijn ten Brink, President and CEO of Mazda Europe. This relatively small car manufacturer has its own way of doing things.For Mazda, its European [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":129866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,8,6,4],"tags":[],"class_list":["post-129859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-product","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=1538%2C1022&ssl=1",1538,1022,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=300%2C199&ssl=1",300,199,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=640%2C425&ssl=1",640,425,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=640%2C425&ssl=1",640,425,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=1536%2C1021&ssl=1",1536,1021,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=1538%2C1022&ssl=1",1538,1022,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=560%2C372&ssl=1",560,372,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=1538%2C180&ssl=1",1538,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png?resize=1538%2C180&ssl=1",1538,180,true]},"post_excerpt_stackable_v2":"<p>At the Brussels Motor Show, the Japanese manufacturer Mazda had a world premiere, the MX-30 e-Skyactiv R-EV, a range extender version of their MX-30 BEV. On the sidelines, we talked to Martijn ten Brink, President and CEO of Mazda Europe. This relatively small car manufacturer has its own way of doing things.For Mazda, its European operations are not of utmost importance if one talks volume. A good sales year for the company in Europe means 200 000 cars, not even one-sixth of global sales (around 1,28 million in 2021). &#8220;But Mazda Europe is profitable,&#8221; says ten Brink, &#8220;and our profit&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CEO Mazda Europe: &#039;We will never tell people what they need&#039; - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2023\/01\/23\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEO Mazda Europe: &#039;We will never tell people what they need&#039; - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"At the Brussels Motor Show, the Japanese manufacturer Mazda had a world premiere, the MX-30 e-Skyactiv R-EV, a range extender version of their MX-30 BEV. 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This relatively small car manufacturer has its own way of doing things.For Mazda, its European [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2023\/01\/23\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-23T15:22:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2023\/01\/Schermafbeelding-2023-01-20-om-12.19.52.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1538\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tony Verhelle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tony Verhelle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/\"},\"author\":{\"name\":\"Tony Verhelle\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/9ed42cfc4d62d98488c1d6e225040557\"},\"headline\":\"CEO Mazda Europe: &#8216;We will never tell people what they need&#8217;\",\"datePublished\":\"2023-01-23T15:22:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Schermafbeelding-2023-01-20-om-12.19.52.png?fit=1538%2C1022&ssl=1\",\"articleSection\":[\"Energy\",\"Industry\",\"Product\",\"Technology\",\"Top Stories Today\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/01\\\/23\\\/ceo-mazda-europe-we-will-never-tell-people-what-they-need\\\/\",\"name\":\"CEO Mazda Europe: 'We will never tell people what they need' - 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