{"id":138170,"date":"2023-08-02T11:58:34","date_gmt":"2023-08-02T09:58:34","guid":{"rendered":"https:\/\/newmobility.news\/?p=138170"},"modified":"2023-08-04T11:57:09","modified_gmt":"2023-08-04T09:57:09","slug":"pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2023\/08\/02\/pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv\/","title":{"rendered":"Pininfarina shows &#8216;beauty of simplicity&#8217; in PURA Vision electric LUV"},"content":{"rendered":"<p>Italian design house Pininfarina Automobili shows its latest design study, the PURA Vision, as a guideline for a so-called electric Luxury Utility Vehicle (LUV) of the future. It will be shown at the Monterey Car Week later in August, next to the Battista Edizione Nino Farina hyper GT. Still, any technical specifications or a commitment to actually build this e-LUV are missing.<\/p><p>The study, made entirely by Pininfarina's in-house designers, underlines 'the beauty of simplicity', as Dave Amantea, Chief Design Officer, says in a company video. The PURA Vison's low hood and high fenders were inspired by the iconic 1947 Cisitalia \u2013 the first vehicle to enter the Museum of Modern Art\u2019s (MoMA) collection in New York, the company says.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Italian design house Pininfarina Automobili shows its latest design study, the PURA Vision, as a guideline for a so-called electric Luxury Utility Vehicle (LUV) of the future. It will be shown at the Monterey Car Week later in August, next to the Battista Edizione Nino Farina hyper GT. Still, any technical specifications or a commitment [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":138184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[8,6,4,17],"tags":[],"class_list":["post-138170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","category-technology","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=1213%2C672&ssl=1",1213,672,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=300%2C166&ssl=1",300,166,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=640%2C354&ssl=1",640,354,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=640%2C354&ssl=1",640,354,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=1213%2C672&ssl=1",1213,672,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=1213%2C672&ssl=1",1213,672,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?fit=560%2C310&ssl=1",560,310,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=1213%2C240&ssl=1",1213,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=1213%2C180&ssl=1",1213,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=1213%2C180&ssl=1",1213,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm%C2%ADafbeelding-2023-08-02-om-11.56.42-e1690971101926.png?resize=1213%2C180&ssl=1",1213,180,true]},"post_excerpt_stackable_v2":"<p>Italian design house Pininfarina Automobili shows its latest design study, the PURA Vision, as a guideline for a so-called electric Luxury Utility Vehicle (LUV) of the future. It will be shown at the Monterey Car Week later in August, next to the Battista Edizione Nino Farina hyper GT. Still, any technical specifications or a commitment to actually build this e-LUV are missing.The study, made entirely by Pininfarina&#8217;s in-house designers, underlines &#8216;the beauty of simplicity&#8217;, as Dave Amantea, Chief Design Officer, says in a company video. The PURA Vison&#8217;s low hood and high fenders were inspired by the iconic 1947 Cisitalia&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/technology\/\" rel=\"category tag\">Technology<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Joris Van Roy","url":"https:\/\/newmobility.news\/en\/author\/jorisximcom-be\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pininfarina shows &#039;beauty of simplicity&#039; in PURA Vision electric LUV - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2023\/08\/02\/pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pininfarina shows &#039;beauty of simplicity&#039; in PURA Vision electric LUV - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Italian design house Pininfarina Automobili shows its latest design study, the PURA Vision, as a guideline for a so-called electric Luxury Utility Vehicle (LUV) of the future. It will be shown at the Monterey Car Week later in August, next to the Battista Edizione Nino Farina hyper GT. Still, any technical specifications or a commitment [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2023\/08\/02\/pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-02T09:58:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-04T09:57:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2023\/08\/Scherm\u00adafbeelding-2023-08-02-om-11.56.42-e1690971101926.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1213\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joris Van Roy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joris Van Roy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/08\\\/02\\\/pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/08\\\/02\\\/pininfarina-shows-beauty-of-simplicity-in-pura-vision-electric-luv\\\/\"},\"author\":{\"name\":\"Joris Van Roy\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/993f2da7cd774079044984132dee0ef0\"},\"headline\":\"Pininfarina shows &#8216;beauty of simplicity&#8217; 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