{"id":141301,"date":"2023-10-16T11:25:04","date_gmt":"2023-10-16T09:25:04","guid":{"rendered":"https:\/\/newmobility.news\/?p=141301"},"modified":"2023-10-20T12:03:15","modified_gmt":"2023-10-20T10:03:15","slug":"ald-automotive-and-leaseplan-rebaptized-as-ayvens","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2023\/10\/16\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\/","title":{"rendered":"ALD Automotive and LeasePlan rebaptized as Ayvens"},"content":{"rendered":"<p style=\"font-weight: 400;\">The merger between ALD Automotive and LeasePlan continues under the new name of Ayvens. The company, owned by Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, will start rolling out its revamped identity in major markets at the start of 2024. Belgium is scheduled for the second quarter of next year.<\/p><p style=\"font-weight: 400;\">\u201cThis new brand identity not only ensures that 15 700 employees share a new common identity, but it also reflects how we are changed by customers who need greater choice, freedom, and value,\u201d commented CEO of Ayvens Tim Albertsen. \u201cThis will help us increase our market and customer awareness, as well as attract the best talent on the planet.\u201d<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The merger between ALD Automotive and LeasePlan continues under the new name of Ayvens. The company, owned by Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, will start rolling out its revamped identity in major markets at the start of 2024. Belgium is scheduled for the second quarter of next year.\u201cThis new brand identity not only ensures that 15 700 employees [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":141343,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77158,77151,4,17],"tags":[],"class_list":["post-141301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leasing","category-services","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=852%2C479&ssl=1",852,479,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=300%2C169&ssl=1",300,169,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=640%2C360&ssl=1",640,360,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=640%2C360&ssl=1",640,360,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=852%2C479&ssl=1",852,479,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=852%2C479&ssl=1",852,479,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=18%2C10&ssl=1",18,10,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=640%2C479&ssl=1",640,479,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=600%2C479&ssl=1",600,479,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=560%2C315&ssl=1",560,315,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=852%2C240&ssl=1",852,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=852%2C180&ssl=1",852,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=852%2C180&ssl=1",852,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=852%2C168&ssl=1",852,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?resize=852%2C180&ssl=1",852,180,true]},"post_excerpt_stackable_v2":"<p>The merger between ALD Automotive and LeasePlan continues under the new name of Ayvens. The company, owned by Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, will start rolling out its revamped identity in major markets at the start of 2024. Belgium is scheduled for the second quarter of next year.\u201cThis new brand identity not only ensures that 15 700 employees share a new common identity, but it also reflects how we are changed by customers who need greater choice, freedom, and value,\u201d commented CEO of Ayvens Tim Albertsen. \u201cThis will help us increase our market and customer awareness, as well as attract the best talent&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/leasing\/\" rel=\"category tag\">Leasing<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/services\/\" rel=\"category tag\">Services<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ALD Automotive and LeasePlan rebaptized as Ayvens - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2023\/10\/16\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALD Automotive and LeasePlan rebaptized as Ayvens - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"The merger between ALD Automotive and LeasePlan continues under the new name of Ayvens. The company, owned by Soci\u00e9t\u00e9 G\u00e9n\u00e9rale, will start rolling out its revamped identity in major markets at the start of 2024. Belgium is scheduled for the second quarter of next year.\u201cThis new brand identity not only ensures that 15 700 employees [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2023\/10\/16\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T09:25:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-20T10:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2023\/10\/Scherm\u00adafbeelding-2023-10-16-om-11.24.10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"852\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"ALD Automotive and LeasePlan rebaptized as Ayvens\",\"datePublished\":\"2023-10-16T09:25:04+00:00\",\"dateModified\":\"2023-10-20T10:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/\"},\"wordCount\":367,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/Scherm%C2%ADafbeelding-2023-10-16-om-11.24.10.png?fit=852%2C479&ssl=1\",\"articleSection\":[\"Leasing\",\"Services\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2023\\\/10\\\/16\\\/ald-automotive-and-leaseplan-rebaptized-as-ayvens\\\/\",\"name\":\"ALD Automotive and LeasePlan rebaptized as Ayvens - 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