{"id":154555,"date":"2024-07-25T12:17:10","date_gmt":"2024-07-25T10:17:10","guid":{"rendered":"https:\/\/newmobility.news\/?p=154555"},"modified":"2024-07-26T11:54:48","modified_gmt":"2024-07-26T09:54:48","slug":"fords-view-on-ev-future-doesnt-change-the-approach-does","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2024\/07\/25\/fords-view-on-ev-future-doesnt-change-the-approach-does\/","title":{"rendered":"Ford&#8217;s view on EV future doesn&#8217;t change, the approach does"},"content":{"rendered":"<p>Ford's energy transition has been challenging. Until now, America's number two carmaker has lost money. Nevertheless, CEO Jim Farley says it will adapt its strategy and not change its vision on EVs.<\/p><p>In Q2 2024, Ford lost $1.14 billion on its electric activities, which were compensated by good sales of all kinds of ICE vehicles (traditional and hybrid). For the whole year 2024, Ford reckons it will lose some $5 billion. But that won't change the underlying conviction, only the future strategies.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ford&#8217;s energy transition has been challenging. Until now, America&#8217;s number two carmaker has lost money. Nevertheless, CEO Jim Farley says it will adapt its strategy and not change its vision on EVs.In Q2 2024, Ford lost $1.14 billion on its electric activities, which were compensated by good sales of all kinds of ICE vehicles (traditional [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":154585,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[2043,16,4,77165,17],"tags":[],"class_list":["post-154555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","category-industry","category-top-stories-today","category-usa","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=2256%2C1110&ssl=1",2256,1110,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=300%2C148&ssl=1",300,148,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=640%2C315&ssl=1",640,315,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=640%2C315&ssl=1",640,315,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=1536%2C756&ssl=1",1536,756,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=2048%2C1008&ssl=1",2048,1008,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=18%2C9&ssl=1",18,9,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?fit=560%2C276&ssl=1",560,276,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/07\/Schermafbeelding-2024-07-25-om-12.11.32.png?resize=2256%2C180&ssl=1",2256,180,true]},"post_excerpt_stackable_v2":"<p>Ford&#8217;s energy transition has been challenging. Until now, America&#8217;s number two carmaker has lost money. Nevertheless, CEO Jim Farley says it will adapt its strategy and not change its vision on EVs.In Q2 2024, Ford lost $1.14 billion on its electric activities, which were compensated by good sales of all kinds of ICE vehicles (traditional and hybrid). For the whole year 2024, Ford reckons it will lose some $5 billion. But that won&#8217;t change the underlying conviction, only the future strategies.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/energy\/\" rel=\"category tag\">Energy<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/usa\/\" rel=\"category tag\">USA<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Tony Verhelle","url":"https:\/\/newmobility.news\/en\/author\/toverbel\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ford&#039;s view on EV future doesn&#039;t change, the approach does - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2024\/07\/25\/fords-view-on-ev-future-doesnt-change-the-approach-does\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ford&#039;s view on EV future doesn&#039;t change, the approach does - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Ford&#039;s energy transition has been challenging. Until now, America&#039;s number two carmaker has lost money. 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