{"id":157811,"date":"2024-10-10T12:15:26","date_gmt":"2024-10-10T10:15:26","guid":{"rendered":"https:\/\/newmobility.news\/?p=157811"},"modified":"2024-10-10T11:54:10","modified_gmt":"2024-10-10T09:54:10","slug":"ultium-brand-goes-out-the-window-as-gm-shifts-to-new-battery-strategy","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2024\/10\/10\/ultium-brand-goes-out-the-window-as-gm-shifts-to-new-battery-strategy\/","title":{"rendered":"Ultium brand goes out of picture as GM shifts to new battery strategy"},"content":{"rendered":"General Motors\u2019 Ultium battery brand name will be discontinued as the company shifts toward incorporating different battery types and chemistries in its electric vehicle (EV) lineup. The move comes as GM aims to cut EV production costs and address the challenges of scaling battery production.\r\nKur
This content has been archived. Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"

General Motors\u2019 Ultium battery brand name will be discontinued as the company shifts toward incorporating different battery types and chemistries in its electric vehicle (EV) lineup. The move comes as GM aims to cut EV production costs and address the challenges of scaling battery production. KurThis content has been archived. Log in or Subscribe to […]<\/p>\n","protected":false},"author":715,"featured_media":157812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false},"categories":[77162,2043,16,6,4],"tags":[],"class_list":["post-157811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-batteries","category-energy","category-industry","category-technology","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=2560%2C1707&ssl=1",2560,1707,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=300%2C200&ssl=1",300,200,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=640%2C427&ssl=1",640,427,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=1536%2C1024&ssl=1",1536,1024,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=2048%2C1365&ssl=1",2048,1365,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?fit=560%2C373&ssl=1",560,373,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/10\/ampnet_photo_20200305_180111-scaled.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"

General Motors\u2019 Ultium battery brand name will be discontinued as the company shifts toward incorporating different battery types and chemistries in its electric vehicle (EV) lineup. The move comes as GM aims to cut EV production costs and address the challenges of scaling battery production. KurThis content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"Batteries<\/a>, Energy<\/a>, Industry<\/a>, Technology<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nUltium brand goes out of picture as GM shifts to new battery strategy - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2024\/10\/10\/ultium-brand-goes-out-the-window-as-gm-shifts-to-new-battery-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ultium brand goes out of picture as GM shifts to new battery strategy - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"General Motors\u2019 Ultium battery brand name will be discontinued as the company shifts toward incorporating different battery types and chemistries in its electric vehicle (EV) lineup. The move comes as GM aims to cut EV production costs and address the challenges of scaling battery production. KurThis content has been archived. 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