{"id":159577,"date":"2024-11-20T10:28:32","date_gmt":"2024-11-20T09:28:32","guid":{"rendered":"https:\/\/newmobility.news\/?p=159577"},"modified":"2024-11-22T12:26:47","modified_gmt":"2024-11-22T11:26:47","slug":"jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2024\/11\/20\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\/","title":{"rendered":"Jaguar unveils\u00a0new brand logo ahead of its risky rebirth"},"content":{"rendered":"<p style=\"font-weight: 400;\">Second time lucky? Jaguar is setting the stage for a dramatic reinvention aimed at the higher end of the luxury market. Ahead of the reveal of its first battery-powered model of its reinvented era, planned for the beginning of December, the brand has presented the new visual identity that goes along with its rebirth.<\/p><p style=\"font-weight: 400;\">The British automaker, long associated with sleek and elegant competitor cars to the German armada, has changed its scope. Starting in 2026, it aims to rival Rolls-Royce and Bentley with a trio of ultra-exclusive EVs.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Second time lucky? Jaguar is setting the stage for a dramatic reinvention aimed at the higher end of the luxury market. Ahead of the reveal of its first battery-powered model of its reinvented era, planned for the beginning of December, the brand has presented the new visual identity that goes along with its rebirth.The British [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":159578,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77166,16,8,4,17],"tags":[],"class_list":["post-159577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-industry","category-product","category-top-stories-today","category-weekly-newsletter"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=2560%2C1536&ssl=1",2560,1536,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=300%2C180&ssl=1",300,180,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=640%2C384&ssl=1",640,384,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=640%2C384&ssl=1",640,384,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=1536%2C922&ssl=1",1536,922,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=2048%2C1229&ssl=1",2048,1229,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=600%2C600&ssl=1",600,600,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=560%2C336&ssl=1",560,336,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=1536%2C240&ssl=1",1536,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=1536%2C180&ssl=1",1536,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=2048%2C180&ssl=1",2048,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=1080%2C168&ssl=1",1080,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?resize=2560%2C180&ssl=1",2560,180,true]},"post_excerpt_stackable_v2":"<p>Second time lucky? Jaguar is setting the stage for a dramatic reinvention aimed at the higher end of the luxury market. Ahead of the reveal of its first battery-powered model of its reinvented era, planned for the beginning of December, the brand has presented the new visual identity that goes along with its rebirth.The British automaker, long associated with sleek and elegant competitor cars to the German armada, has changed its scope. Starting in 2026, it aims to rival Rolls-Royce and Bentley with a trio of ultra-exclusive EVs.This content has been archived. Log in or Subscribe to a level that&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/design\/\" rel=\"category tag\">Design<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/weekly-newsletter\/\" rel=\"category tag\">Weekly Newsletter<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaguar unveils\u00a0new brand logo ahead of its risky rebirth - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2024\/11\/20\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaguar unveils\u00a0new brand logo ahead of its risky rebirth - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Second time lucky? Jaguar is setting the stage for a dramatic reinvention aimed at the higher end of the luxury market. Ahead of the reveal of its first battery-powered model of its reinvented era, planned for the beginning of December, the brand has presented the new visual identity that goes along with its rebirth.The British [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2024\/11\/20\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-20T09:28:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-22T11:26:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2024\/11\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Jaguar unveils\u00a0new brand logo ahead of its risky rebirth\",\"datePublished\":\"2024-11-20T09:28:32+00:00\",\"dateModified\":\"2024-11-22T11:26:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/JAGUAR_MAKERS_MARK_LEAPER_75X68_191124-scaled-e1732094730534.jpg?fit=2560%2C1536&ssl=1\",\"articleSection\":[\"Design\",\"Industry\",\"Product\",\"Top Stories Today\",\"Weekly Newsletter\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2024\\\/11\\\/20\\\/jaguar-unveils-new-brand-logo-ahead-of-its-risky-rebirth\\\/\",\"name\":\"Jaguar unveils\u00a0new brand logo ahead of its risky rebirth - 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