{"id":162515,"date":"2025-01-31T11:37:29","date_gmt":"2025-01-31T10:37:29","guid":{"rendered":"https:\/\/newmobility.news\/?p=162515"},"modified":"2025-01-31T11:37:29","modified_gmt":"2025-01-31T10:37:29","slug":"chinese-gwms-confidence-auto-sets-sights-on-superluxury-market","status":"publish","type":"post","link":"https:\/\/newmobility.news\/en\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/","title":{"rendered":"Chinese GWM&#8217;s Confidence Auto sets sights on superluxury market"},"content":{"rendered":"<p style=\"font-weight: 400;\">Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.<\/p><p style=\"font-weight: 400;\">GWM applied for the Confidence Auto brand registration three years ago. Still, the first model is expected to debut during spring this year, with availability on the Chinese market set for the fourth quarter.<\/p><div class=\"leaky_paywall_message_wrap\"><div id=\"leaky_paywall_message\">This content has been archived. <a href=\"https:\/\/newmobility.news\/en\/subscription\/\">Log in or Subscribe<\/a> to a level that has access to archived content.<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand [&hellip;]<\/p>\n","protected":false},"author":715,"featured_media":162517,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[77160,16,8,4],"tags":[],"class_list":["post-162515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china","category-industry","category-product","category-top-stories-today"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,false],"thumbnail":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=300%2C181&ssl=1",300,181,true],"medium_large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=640%2C385&ssl=1",640,385,true],"large":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=640%2C385&ssl=1",640,385,true],"1536x1536":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,true],"2048x2048":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1",932,561,true],"trp-custom-language-flag":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=18%2C12&ssl=1",18,12,true],"related-thumb":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=640%2C480&ssl=1",640,480,true],"gform-image-choice-sm":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=300%2C300&ssl=1",300,300,true],"gform-image-choice-md":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=400%2C400&ssl=1",400,400,true],"gform-image-choice-lg":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=600%2C561&ssl=1",600,561,true],"mailchimp":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?fit=560%2C337&ssl=1",560,337,true],"unipress-phone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=640%2C100&ssl=1",640,100,true],"unipress-tablet":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C240&ssl=1",932,240,true],"unipress-tablet-portrait":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true],"unipress-tablet-landscape":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true],"unipress-smartphone":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C168&ssl=1",932,168,true],"unipress-wide-screen":["https:\/\/i0.wp.com\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg?resize=932%2C180&ssl=1",932,180,true]},"post_excerpt_stackable_v2":"<p>Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand registration three years ago. Still, the first model is expected to debut during spring this year, with availability on the Chinese market set for the fourth quarter.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"<a href=\"https:\/\/newmobility.news\/en\/category\/china\/\" rel=\"category tag\">China<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/industry\/\" rel=\"category tag\">Industry<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/product\/\" rel=\"category tag\">Product<\/a>, <a href=\"https:\/\/newmobility.news\/en\/category\/top-stories-today\/\" rel=\"category tag\">Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chinese GWM&#039;s Confidence Auto sets sights on superluxury market - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chinese GWM&#039;s Confidence Auto sets sights on superluxury market - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Great Wall Motor (GWM) is making another play for the premium segment by launching a new luxury vehicle brand, Confidence Auto. Positioned above its existing brands \u2013 Haval, WEY, Tank, and Ora \u2013 Confidence Auto is set to compete directly with BYD\u2019s high-end Yangwang brand and Hongqi from FAW.GWM applied for the Confidence Auto brand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/newmobility.news\/en\/2025\/01\/31\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\/\" \/>\n<meta property=\"og:site_name\" content=\"newmobility.news\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/search\/top\/?q=newmobility.news\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-31T10:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/newmobility.news\/wp-content\/uploads\/2025\/01\/Screenshot_20250128_182304_Chrome.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"932\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Piet Andries\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:site\" content=\"@jorisvry\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Piet Andries\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\"},\"author\":{\"name\":\"Piet Andries\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/#\\\/schema\\\/person\\\/a5b306e499388c9ea0a3a4f6704d7081\"},\"headline\":\"Chinese GWM&#8217;s Confidence Auto sets sights on superluxury market\",\"datePublished\":\"2025-01-31T10:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\"},\"wordCount\":432,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/newmobility.news\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Screenshot_20250128_182304_Chrome.jpg?fit=932%2C561&ssl=1\",\"articleSection\":[\"China\",\"Industry\",\"Product\",\"Top Stories Today\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\",\"url\":\"https:\\\/\\\/newmobility.news\\\/2025\\\/01\\\/31\\\/chinese-gwms-confidence-auto-sets-sights-on-superluxury-market\\\/\",\"name\":\"Chinese GWM's Confidence Auto sets sights on superluxury market - 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