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Chinese tech giant Huawei and automotive leader SAIC Motor are set to debut their first co-developed electric vehicle under the newly established brand Shangjie. According to reports from local media, the inaugural Shangjie model will be derived from SAIC\u2019s sub-brand Roewe, specifically the ES39 project.Like Sony in Japan (with Afeela), Huawei in China is entering the automotive sector firmly, leveraging its Harmony Intelligent Mobility Alliance (HIMA) business model for operating systems.This content has been archived. Log in or Subscribe to a level that has access to archived content.<\/p>\n","category_list_v2":"China<\/a>, Industry<\/a>, Market<\/a>, Product<\/a>, Top Stories Today<\/a>","author_info_v2":{"name":"Piet Andries","url":"https:\/\/newmobility.news\/en\/author\/piet-andriesgmail-com\/"},"comments_num_v2":"0 comments","yoast_head":"\nHuawei and SAIC partner to launch new EV brand Shangjie - newmobility.news<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newmobility.news\/en\/2025\/02\/18\/huawei-and-saic-partner-to-launch-new-ev-brand-shangjie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Huawei and SAIC partner to launch new EV brand Shangjie - newmobility.news\" \/>\n<meta property=\"og:description\" content=\"Chinese tech giant Huawei and automotive leader SAIC Motor are set to debut their first co-developed electric vehicle under the newly established brand Shangjie. 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